“Mrs. ‘GOOD DAY’ Is Also Making Waves… Analyzing the Appeal of the Commercial Song That Keeps Viewers Hooked and Its Synergy with the Video”
Original analysis for the first half of ’26
The cast features a star-studded lineup: Haruka Ayase, Ryohei Suzuki, Minami Hamabe…Playing in the background is “GOOD DAY” by Mrs. GREEN APPLE, a hit song that closed the White Team’s set at the ’25 NHK “Kohaku Uta Gassen.” It’s so dazzling that it’s no wonder viewers are glued to the screen. It’s a commercial for a beer called “Killing Good Ale”—
There are certain commercial jingles that, for some reason, make it impossible to look away from the screen. The list presented here is not based on viewership ratings—which rise simply by having the TV turned on—but rather on a ranking that surveys how intently viewers focused on the screen for each commercial jingle (see the end of the article for detailed “measurement methods”).
3rd Place:
Mrs. GREEN APPLE “GOOD DAY”
REVISIO (hereinafter “R”), a company that analyzes TV viewing data, conducted its own analysis of approximately 1,000 commercials that premiered during the first half of this year (January through June).“GOOD DAY” by “Mrs. GREEN APPLE” (hereinafter “Mrs. GREEN APPLE”), introduced at the beginning of this article, ranked third in the top 30. Saori Yasutake, R’s public relations and marketing representative, explains:
“Motoki Omori of ‘Mrs.’ also appears in this commercial. Furthermore, Ayase, Suzuki, and Hamabe—who appeared in the commercial—star in the music video for ‘GOOD DAY.’ It’s also a grand collaborative commercial. The fact that the cast members don’t spend much time explaining the product is likely another factor that enhances the song’s appeal.
Ranked second is “Genjitsu” by BLUE ENCOUNT, a song that inspires listeners.It plays during a commercial for “BOAT RACE,” a series depicting the growth of boat racers. The story follows a rookie instructor, played by Keita Machida, who recognizes the efforts of a trainee who isn’t seeing results and recommends him to his superior. The positive lyrics of “Genjitsu” perfectly match their struggles and evoke a sense of emotion.”
“Commercial Song Attention Score” Measurement Method
Company R measured how closely viewers were watching the TV screen with the cooperation of approximately 2,000 households (about 4,300 people) in the Kanto region and 600 households (about 1,400 people) in the Kansai region. The number of seconds the viewer’s eyes were on the screen was converted into a score using a proprietary method.
With 100 as the average, the higher the number, the greater the level of attention. Since viewers often do not actually look at the screen when “watching while doing other things,” the score does not rise in such cases.
The study covered commercials that premiered between January 1 and June 30, ’26. Commercials featuring instrumental background music or parody lyrics were excluded. Additionally, commercials that were difficult to measure due to limited broadcast periods were omitted. On the other hand, commercials featuring covers by different singers using the original song lyrics (e.g., “Odoru Ponpokorin”) were included in the rankings.
In the second part of this series, we’ll delve into the further secrets hidden within popular commercial jingles.
From the October 2 & 9, 2026, combined issue of *FRIDAY*
