The impact on the TV industry is huge: “Lavit! Budget cuts due to change of general director, drastic reduction in location shooting, and focus on studio projects.

Lavit!” What will change with the renewal?

The second generation of “Lavit! (TBS), Daisuke Murai, the second producer of the show, announced on his X that he will leave the show after the last week of March.

He had been serving as the general director since January ’25, but it seems that he has been removed from production due to a change in his position. Perhaps due to this personnel change, it was reported in some quarters that “Lavit! will be renewed, but no drastic reforms will be made.

The program was launched in the spring of 2009, just as the COVID-19 crisis was beginning to settle in, under the concept of “the brightest morning program in Japan. The “morning variety show” featuring a large number of comedians and TV personalities in the studio was a fresh new experience, and the program gained support mainly from comedy fans.

The “Lappy Department Store,” a limited-time store featuring goods from Lappy, the show’s official character, was a great success. The live music and comedy show “Rabbit! Rock” by the show’s regulars was also well received, but there were so many performers and staff involved that even though the tickets were sold out, the show broke even (laughs).

Missed performances are also doing well, but the ratings themselves have been sluggish, and the budget was cut at the time of the change in overall direction. From spring onward, location shooting will be drastically reduced and more projects will be completed in the studio. It is said that the number of regular members will also be reduced in the future.

Although the program is popular now, broadcasters believed that “the program had a bad reputation in the industry when it first started airing, and with low viewer ratings, it would soon be terminated.

It was a half-hearted program that didn’t know whether it was a variety show or an information program, and it was lost in the shuffle,” said a broadcaster. What determined the program’s direction and popularity was a collaboration project with “Wednesday’s Downtown” broadcast in October ’21. The program was a collaboration with “Wednesday Downtown,” which aired in October ’21! (50) and Chihara Jr. (52) of “Wild Bombs” remotely control Ano-chan and make her laugh more than the regular members in a comedy competition. The show has captured the comedy fans at once.

The director of the production company was also highly complimentary.

The short VTRs are carefully made and are a textbook of variety. There are even producers who tell their young staff to watch it because they can learn a lot from it. Another strength of the company is that it has produced popular comedians such as Macho Aoki (30), who originated from the program.

Hiroshi Yamazoe (40) of “Aiseki Start,” who had a strong image as a scum comedian, was recognized for his strength in comedy and his ability to handle live broadcasts through “Lavit! has also been recognized for his strong comedy skills and ability to handle live broadcasts, and his reputation within the industry has skyrocketed. All of the stations use this as a reference for casting, and there are many entertainment agencies that are willing to pay him anyway, even if the fee is secondary to his talent.

Although there will be no major renewal, there is a possibility that a change in the general director will change the color of the program.

The TBS analysts who have appeared on “Lavit! has been at the top of the “favorite announcer” rankings. This is because, while it is taboo to sell the announcers of their own stations as talents, “Lavit! brings out the individuality of the announcers. I hope that will never change.

Even if they are struggling in terms of viewer ratings, the impact that “morning variety” has had on the TV industry is significant.