Snow Man’s New Music Video Draws Mixed Reactions: “I Don’t Want to See It” and “It’ll Make You Cry Why are the opinions split down the middle between “I don’t want to see it” and “It makes me cry”?

A music video for a group of hard-working kids…

The music video (MV) for “Snow Man’s” new song “STARS” was released on the group’s YouTube channel on February 2. The song is used as the theme song for “TBS Sports 2026,” and the music video is designed to encourage the Snow Man members to support children who are striving for their dreams. The music video seems to have been controversial among fans.

STARS” was released for distribution on February 2, and the song was also used in the program “Milano Cortina 2026 Winter Olympics” (February 6-22) broadcast live on TBS.

The music video for “STARS” begins with a scene showing a close-up of a child staring at Snow Man. The eight members, excluding Ren Meguro (29), who is taking a break from group activities to participate in the filming of “SHOGUN Shogun” Season 2 (available on Disney+) overseas, sang the song in front of the children.

In addition, the members of Snow Man made a surprise appearance in front of the students who were engaged in sports. The children showed expressions of surprise and joy, and there were many funny scenes throughout, such as playing soccer together. Although he is not in the video for these location parts, Meguro is also shown singing in a scene using a recording session” (entertainment writer).

However, some fans who saw the music video took to social networking sites,

As a Snow Man fan, I wish they had shown a little more of them.
I’m too narrow-minded to accept music videos with ordinary people in them.
I don’t think we need ordinary people in music videos.
The song is really good, but the music video for “STARS” is just too much for me. I don’t want to see my guesses involved with a civilian child.

On the other hand, “It makes me cry,” “It’s beautiful,” and “It’s so beautiful,” “I love it.

Praise for the “cool direction” in the music video

Of course, the children who appeared in the music video did nothing wrong. Of course, there is nothing wrong with the children who appeared in the music video, but the fact that they were involved with ordinary people probably made fans “jealous” of them.

Snow Man’s popularity is booming, and in recent years, even fan club members are having a hard time winning concert tickets, making it a fierce competition. Even longtime fans who have supported the band since their junior days before their debut have limited opportunities to see them, so some people had mixed feelings when they saw the music video.

On the other hand, a look at the comments section of the music video reveals the following,

[I] cry every time I watch the music video.
I like that it’s a Snow Man song, but the main characters in the music video are the kids who are working hard.
I cried when I saw the children trying their best, crying because of frustration, and smiling because they seemed to be having fun. It’s a very nice music video.
This is the first time I’ve cried watching a music video. What a warm video. The smiles on the faces of the members and the children are just too beautiful.

Although Meguro is not in the main part of the music video, the “9 snowmen” at the end of the video was a neat touch that moved the fans.

As of March 4, the number of views of the music video exceeded 33 million. This is proof that many people have been fascinated by the “STARS” music video.

It is probably inevitable for a national idol group that even a single music video can be controversial.