Top Dining Stock Perks in March Hidden Gems in the 50000 Yen Range Marugame Seimen Gyoza no Ohsho Mister Donut
With food prices continuing to rise, many people are surely feeling the strain on their household budgets. In such challenging times, shareholder perks that help cut expenses can be a strong ally.
March, in fact, is the year’s biggest bonus month for perks, with about 900 stocks reaching their rights record date. If the perks can be used at stores you normally visit or provide food items, you can enjoy everything from saving on groceries to small indulgences at a great value. This time, we’ve carefully selected the food-related stocks with perks you should definitely keep an eye on in March.
Korowaido-affiliated top-tier perks
The Korowaido Group is a major restaurant conglomerate, operating primarily in yakiniku, set meals, and conveyor-belt sushi.
In September 2020, it made Ootoya Holdings (2705), the operator of the set-meal chain “Ootoya Gohandokoro,” a subsidiary. Led by its core company, Korowaido (7616), the group also owns three other listed companies—Atom (7412), Kappa Create (7421)—bringing a total of four publicly traded companies under its umbrella.
These four companies each issue a shareholder benefit card to shareholders who hold a minimum number of shares as of the end of March and September. The card comes with “benefit points” that can be used for payments at participating stores, with the points allocated according to the number of shares held.
For example, holding 500 shares of Korowaido (7616) for a full year (as of March and September) earns 40,000 yen in benefit points, giving a yield of well over 4%. However, since the required investment exceeds 900,000 yen, the entry barrier is relatively high.
For those looking to obtain perks with a smaller investment, Atom (7412) offers 2,000 yen in benefit points annually for 100 shares (about 60,000 yen), and Kappa Create (7421) offers 6,000 yen per year for 100 shares (about 150,000 yen).
Compared to Korowaido (7616), the total perks are smaller, but the yield for 100-share holdings exceeds 3% for both companies. Investing 100 shares in each company can yield a combined 8,000 yen in annual perks.
The stores where perks can be used are shared among these three companies, so investors can select or combine stocks according to the investment amount they are comfortable with.
Ootoya Holdings (2705) offers perks that can also be used at “Ootoya Gohandokoro” and “Asian Cafe Hasuya Coffee Shop,” in addition to the stores available for the other three companies. However, acquiring these perks requires an investment of about 720,000 yen, and the yield is lower compared to the other three. If using perks at Ootoya or Hasuya Coffee Shop is not a priority, it may be better to focus on Korowaido (7616), Atom (7412), and Kappa Create (7421).
Chocokuro is always discounted by 2
Sanmaruku Holdings (3395)
A must-watch for café lovers is Sanmaruku Holdings (3395), which operates cafés and restaurants, including the popular “Chococro” chain, Sanmaruku Café.
Shareholders who hold 100 or more shares of Sanmaruku Holdings as of the end of March receive a “shareholder benefit card” valid for one year. By presenting the card at participating stores, including “Sanmaruku Café,” food and drink purchases receive a 20% discount (10% discount at “Sushidokoro Hakodate Ichiba” and “Takarada Suisan”). The card can be used an unlimited number of times while it is valid.
Marugame Seimen’s convenient special benefit card
Toridoll Holdings (3397)
Toridoll Holdings (3397), which operates “Marugame Seimen” and the Hawaiian café “Konazu Coffee,” is also worth noting. For an investment of about 420,000 yen (100 shares), shareholders receive a “shareholder benefit card” loaded with 6,000 yen annually.
Shareholders who hold 100 or more shares of Toridoll Holdings as of the end of March or September receive a “shareholder benefit card.” The card is loaded with a balance that can be used for payments at participating stores, including “Marugame Seimen,” based on the number of shares held.
Previously, benefits were issued as paper discount coupons (100-yen vouchers), but starting with the June 2024 issuance (for shareholders as of March 2024), the program switched to the current reusable prepaid-style card. This allows shareholders to use the benefits in 10-yen increments, making it much more convenient.
“Gyoza no Ohsho” purchases are always 5% off
Osho Food Service (9936)
For those who want a hearty meal, Osho Food Service (9936), which operates the Chinese restaurant chain “Gyoza no Ohsho,” offers 4,000 yen in annual benefit vouchers for an investment of about 310,000 yen (100 shares).
Shareholders who hold 100 or more shares of Osho Food Service as of the end of March or September receive 500-yen “shareholder benefit vouchers” that can be used for payments at “Gyoza no Ohsho” or “GYOZA OHSHO,” with the number of vouchers depending on the shares held. The vouchers can also be exchanged for company product sets, such as ramen packs, Gyoza no Ohsho chili oil, Osho magic powder, or gyoza sauce.
Shareholders holding 100 or more shares as of the end of March also receive a “shareholder benefit card” valid for about one year. By presenting the card at checkout, food and drink purchases at “Gyoza no Ohsho” or “GYOZA OHSHO” receive a 5% discount. The card can be used an unlimited number of times while it is valid.
A luxurious gift worth 5,000 yen!
Premium Water Holdings (2588)
Premium Water Holdings (2588) operates a home delivery business for mineral water under the brand “PREMIUM WATER.”
Shareholders who hold 100 or more shares of Premium Water Holdings as of the end of March receive a catalog gift worth 5,000 yen.
Shareholders who have a subscription to the natural water service from either Premium Water Co., Ltd. or Kab & Peace Co., Ltd. (including subscriptions held by cohabiting family members) also receive a set of natural mineral water (2 bottles) in addition to the catalog gift. Even those who are not currently subscribed can become eligible for this benefit by subscribing before applying for the shareholder perks and providing their customer number at the time of application.
You can choose Mos Burger or Mister Donut!
Fujita Corporation (3370)
An affordable investment of about 50,000 yen (100 shares) targets Fujita Corporation (3370), a company based in Hokkaido that operates franchise (FC) stores such as “Mister Donut” and “Mos Burger.” The company also runs its own brand of rice bowl specialty restaurants, “Katsuten,” and manufactures food products including ham, sausages, bacon, and cheese.
Shareholders who hold 100 or more shares of Fujita Corporation as of the end of March receive a choice of a catalog gift, “Mister Donut card,” or “Mos Card,” depending on the number of shares held. The benefit amount increases for shareholders who hold their shares for more than one year (long-term holding incentive).
The “Mister Donut card” and “Mos Card” are prepaid cards that can be used at Mister Donut and Mos Burger locations, respectively. The cards can be used not only at stores operated by Fujita Corporation but also at locations nationwide.
Confectionery benefits to be prepared by March
Morinaga Seika (2201)
Morinaga Seika (2201) is a major confectionery manufacturer with over 100 years of history, producing familiar sweets and ice creams such as “Chocoball,” “Hi-Chew,” and “Choco Monaka Jumbo,” beverages like cocoa, and health and beauty products such as in Jelly.
Shareholders who hold 100 or more shares of Morinaga Seika as of the end of September receive a “selection of the company’s products” according to the number of shares held. An important point to note is that the shareholder perks are determined at the end of September, not March. To be eligible for the perks, shares must be held for more than six months, meaning you must already be a shareholder as of the previous March.
Morinaga Seika’s stock is considered reasonably priced, and its performance is strong, with the company expecting record-high profits in the fiscal year ending March 2026. Shareholders who hold for more than three years see an upgrade in the perks, making it a stock suited for long-term investment.
【Conditions for Receiving Perks】
To be eligible for shareholder perks, you must purchase shares before the ex-rights date and be a shareholder as of the record date. For the stocks introduced here, the record date is the end of March (except for Morinaga Seika (2201), whose perks are determined at the end of September). The ex-rights date for 2026 is “Friday, March 27.”
This article is for informational purposes only and is not intended as a solicitation or recommendation to buy or sell any particular stock. Final investment decisions should be made at your own discretion. The required investment amount, expected dividend yield, and benefit yield (benefit amount/required investment amount) in this article are calculated based on the stock price (closing price) and benefit package as of the time of writing (February 20, 2014). The information is subject to change due to fluctuations in stock prices and changes in the contents of the special benefit program. Please check the latest information when considering purchasing.
Interview and text： Hiroki Takekuni
Financial planner and representative of Rapport Consulting Office. After graduating from Nagoya University with a bachelor's degree in engineering, he worked for a securities company and an insurance agency before setting up his own business. He is a certified financial planning technician, CFP®, licensed real estate agent, and sauna and spa professional.
PHOTO： Afro