<figure id="attachment_459631" aria-describedby="caption-attachment-459631" style="width: 2806px" class="wp-caption alignnone"><a href="#" data-ident_hash="08d3ad04"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2026/03/6de6177d584a68e0403149593b7652ca.jpg" alt=""></a><figcaption id="caption-attachment-459631" class="wp-caption-text">Nikaido holds up his medal at the Milano Olympics awards ceremony.</figcaption></figure>
<h2> Reward money was 15 million yen.</h2>
<p> The Cortina Winter Olympics in Milan, Italy, was a great success with 24 medals, the most in Japan&#8217;s history at the Winter Olympics. Nikaido Ren (24), a ski jumper, brought excitement three times during the period.</p>
<p> Nippon Breweries, an unfamiliar company to which Winter Olympians belong, attracted a great deal of attention, and the company generously offered Nikaido 15 million yen as a reward for his achievements. The presentation ceremony was attended by a large number of media, who all reported on the event. However, some of the articles are currently unavailable. What happened?</p>
<p> Nikaido won the bronze medal in the men&#8217;s individual normal hill, the bronze in the mixed team, and the silver in the large hill. Although Nikaido expressed his disappointment after the competition, as he was in the lead in the Large after the first run, he drew a brilliant flight in his first Olympics.</p>
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<p> His father, Manabu, is a father and son falconer who also competed in the World Championships in the same sport, but after graduating from high school, he could not find a company to belong to, and in March 2009, he dropped out of Tokai University, where he had entered, to concentrate on competition. In March 2009, he dropped out of Tokai University to concentrate on competition.</p>
<p><span class="strongInContent"> He then asked for support from Nippon Breweries, which he said, &#8220;I was able to start my own ski club in May 2010. The ski club was just launched in May 2010, and President Shigeru Uchida has a background as a national-level alpine athlete and has provided support to the skiing world in various ways.</span></p>
<p><span class="strongInContent"> He has been supporting the growth of Nikaido, who became the first athlete to belong to the club, by inviting legend Chiharu Inoya, the first Japanese medalist at the Winter Olympics, as an advisor to the ski club. President Uchida must be very pleased.</span></p>
<p> (Sports writer) &#8220;The presentation ceremony held on February 24 was released to the media the night before.</p>
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<p><span class="strongInContent"> The press release for the presentation ceremony, which took place on February 24, was released the night before. &#8220;Even so, TV, newspapers, and many other media outlets gathered at the ceremony to deliver the bright news of this tournament&#8217;s hero. The reason for the suddenness of the event was that Nikaido had to leave Japan immediately to compete in Bad Mittelndorf, the 21st men&#8217;s individual World Cup tournament in Austria, and that was the only day available.</span></p>
<p><span class="strongInContent"> Nikaido expressed his gratitude to Nippon Beer and joked about how he would use the reward money, including that from the JOC (Japan Olympic Committee) and the All Japan Ski Federation, saying, &#8220;Thinking about my future life, I might buy some land in Sapporo before too long. He also made the occasion more lively.</span></p>
<p> The ceremony was immediately reported in evening programs on TV stations and on the Internet. &#8230;&#8230;</p>
<div data-friday-nextpage-lead=" The &quot;scolding&quot; from the JOC"></div>
<h2>I want you to take down the article.&#8221;</h2>
<p><span class="strongInContent"> The same night, the companies were contacted by Nippon Breweries asking them to take down the article. When we asked them about the situation, they told us that they had received a &#8220;scolding&#8221; from the JOC.</span></p>
<p> The problem was &#8220;ambush marketing&#8221; as defined by the IOC (International Olympic Committee).</p>
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<p><span class="strongInContent"> Simply put, it is an unfair sales method. Simply put, it is a form of unfair commercial practice that does not allow companies that are not official sponsors of the Olympics to use the Olympics logo without permission or to profit by making people think that they have something to do with the Olympics.</span></p>
<p><span class="strongInContent"> The JOC is keeping a very close eye on the JOC, as when the governor of Mie Prefecture, which was about to host the Tokyo Olympics, tried to attend an Olympics-related event while wearing his National Athletic Meet PR badge and was warned by the Games Organizing Committee to remove it.</span></p>
<p><span class="strongInContent"> In other words, Nikaido&#8217;s presentation ceremony should not have taken place until after the dissolution ceremony of the Japanese athletes&#8217; team on February 25, and it seems that JOC was not aware of this. There are still a number of articles referring to the fact that Rikuryu, the figure skating pair of Rirai Miura and Ryuichi Kihara, who won the gold medal in the figure skating competition, received 20 million yen each from their Kinoshita Group on the 26th, the day after the dissolution ceremony.</span></p>
<p><span class="strongInContent"> It is true that Nippon Beer is at fault and it is natural that the JOC protects the rights of its sponsors, but it is amazing that a difference of only two days can make such a difference. &#8230;&#8230;</span></p>
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<p> Even though Nikaido was forced to miss the World Cup in Bad Mittelendorf due to plane trouble and other reasons, and was stranded in Dubai, the destination of her flight due to the attack on Iran by the U.S. and Israel, she is not discouraged but rather hopes for peace in the world.</p>
<p> We hope that Nikaido will continue to make big jumps and gain media exposure in the future.</p>


 Kyodo News

 Ren Nikaido, 24, who won multiple medals at the Cortina Olympics in Milan, was presented with a 15 million yen reward from Nippon Breweries, the company she belongs to. However, the IOC had a "problem" with the presentation ceremony. Why was this?

JOC “scolded” Ren Nikaido, a ski jumper, for the “15 million yen reward” presentation ceremony.

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