The No. 1 cabaret actress in Kabukicho who became a businesswoman and paid for a sitter “about the size of a Birkin” reveals her success techniques at her 600 million yen home. | FRIDAY DIGITAL

The No. 1 cabaret actress in Kabukicho who became a businesswoman and paid for a sitter “about the size of a Birkin” reveals her success techniques at her 600 million yen home.

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A room in a 600-million-yen tower apartment is lined with brand-name bags.

Emiri Aizawa made her mark as the “No. 1 cabaret singer in Kabukicho. She is currently raising her children as a single mother while developing six businesses including apparel, skincare, and producing the Kabukicho cabaret club “Forty-Five” as the representative director of voyage Inc.

On the other hand, she is also a member of Platinum Production as a TV personality, and has attracted attention as a player for her frank comments on the YouTube program “LAST CALL. We asked her about her multi-faceted life, from the top of the night to “life afterwards.

Emiri has the image of a charismatic cabaret girl, but she moved to Tokyo from her hometown of Yokohama at the age of 18 and says that her first job at a cabaret club “didn’t sell at all.

She says, “I worked in Roppongi for two years, but I didn’t sell at all.

How did she become number one in Kabukicho?

First of all, I never take a day off. The other thing is making phone calls. I was making as many calls as a call center. I was calling like a call center, making 50 calls a day. (laughs). (Laughs.) I also accompanied the clients every day. Normally, I would make one call a day, but I made four. I would go out to dinner with the first girl, take her to the store, say, “I’m going to go change! and go out, have a light tea with the second one, take her to the store …… and repeat this four times. When I tell this to any of the cabaret girls, they say, ‘I can’t believe it! I can’t believe it!

It was also her rule not to depend on one big customer.

She said, “Every day, I had about 15 clients, but I would always get a free client. In any business, it is fundamental to develop new customers. If you only take advantage of existing customers and neglect to go out and get new ones, you will only decline. “As long as you follow Free, you’ll be fine! I can definitely get new customers!” I was confident that I would be able to get new clients, so my mentality was not shaken.

What I do is almost like being a salesman. If there were social networking services like there are now, attracting customers and sales might have been easier. But I think I was able to become a business owner because I was a cabaret girl in an era that required a muddy sales approach.

Cabaret girls in Reiwa are “highly money literate.

The difference between the cabarets of the time when Emiri was working and those of today is “visuals.

Today’s girls have high potential in terms of appearance. Cosmetic surgery is more common now than it used to be, and everyone is beautiful. However, it may be more difficult to show one’s individuality because beautiful and cute are too common and there are many girls with similar faces.

Also, the demographics of the children working here have changed 180 degrees. There are current Waseda-Keio students working as cabarets just as if they were part-timers, and former employees of major companies who have retired and are now competing solely in cabarets. In the past, many of them were former delinquents or had only experience in the water business, so I feel that the industry itself has changed.

I think the reason for this is because the cash is the best cash on hand,” he speculates . I think it’s because they have the most cash in their pocket.

Many of them use the money they earn from cabaret to start their own businesses or to invest. I think there are more girls who work at cabarets because they think it is more advantageous for them to earn money in the cabaret industry in their long term life plan. The industry itself is experiencing inflation, so I think now is certainly the best time to work.

With her beloved children

Emiri says that surprisingly, at the height of her career, when she was 23 years old, she felt that “this life would not last long.

“Since I came to Kabukicho at the age of 20, I had been obsessed with “being number one” and working hard, but because I was working so hard, I realized, “It’s mentally and physically difficult to stay in the front line of the cabaret business for so long. “I realized that. In Kabukicho at the time, it was easy for young girls to sell, so I had a vague idea in my head that I should quit before I was no longer No. 1.”

It was then that he started modeling for the popular magazine “Koakuma ageha,” which expanded his network of contacts and led to his decision to start his own business.

I was advised by people around me to start my own business,” she said. But I was at the point where I was like, ‘What is starting a business? I didn’t even know the word. I didn’t even know the word, and I didn’t particularly want to be president.

As mentioned above, he has been successful since starting his own business. Emiri says that the business skills of the “No. 1 cabaret girl in Kabukicho” were instrumental in her success as an entrepreneur.

The cabaret club experience has strengthened my mentality and improved my communication skills,” she says. I also became more aware of branding. There are many factors that have led to my success, but the most important is that I have continued to make numbers. I think that the results I have been getting have been useful in my business.

Although a cabaret girl is affiliated with a restaurant, she is a sole proprietor. They have to make their own sales and make a profit. How do you conduct sales, what kind of branding do you do, and how do you maintain sales? How will I get new customers? I have been thinking about this comprehensively on my own and have been working through the process to get the numbers and results. I didn’t realize it until I became a manager, but what a cabaret girl does is almost the same as a manager. I naturally developed that ability, and that was my strength.”

I always wanted a child.

Emiri is a single mother raising two children, and she often shares her story on SNS. I was impressed by the gentle tone of her voice when I asked her about her children.

I honestly think it’s a handsome bomb,” she said, “I’ve wanted a child since I was about 20, and after I retired from cabaret at age 30, I thought, ‘I want her to be born any day!’ I’ve always wanted to have a baby.

The “600 million yen house” that often appears on Emiri’s social networking sites was actually remodeled with the premise of raising a child in mind.

When I started thinking specifically about having a child, I happened to be looking for a place to move to through COVID-19 crisis, and I came across this property. The moment I went to take a look at it, I was like, ‘What’s this? What a great floor plan! I fell in love at first sight. I was actually looking to rent, but I was already thinking, “I’ll buy it right away, and I’ll pay for it right away! I’ll pay for it right away! I’ll pay for it right away!

I bought it almost entirely with cash. The source of funds was the money I earned from the cabaret club. I put all the profits from my business into my new business, and I didn’t use a single yen to buy the house.

Although 600 million yen is an extraordinary amount of money, Emiri says that because of the COVID-19 crisis and the fact that the original owner wanted to sell immediately, “It was not for investment purposes, but I think it was a very good price.

“The most important thing is that we renovated the house with the expectation of having a child, so it is very easy to raise a child. The advantage of a condominium is that you can decorate it however you like.

Living room of a 600 million yen condominium

Emiri has known her partner, the father of her children, for a long time, and she laughs, “I thought we were going to get married.

“We would get married and have children. I thought this was the normal way to get married and have children, and I thought I would follow that path in due course. That is why I had not talked about the future with my partner. What I consider “normal” is not necessarily what everyone else considers normal. Everyone has different values. My partner and I had different ideas of what we wanted for the future.

After talking it over with her partner, she said , “I want to have a baby, even if it’s just one! and chose to be a single mother. However, her worries were not insatiable.

I was prepared for this, but when I got pregnant, there were times when my hormones were out of balance and my mental balance was not good, and I felt depressed, thinking, “Maybe I made a mistake in choosing this ……” or “Maybe I should have married after all…. There were many days when I felt depressed.

But by the time my second child was born, “I was totally fine! She laughs.

I was convinced that having a partner was important, but in my case, it was just hard because I was doing something I wasn’t used to (laughs). (Laughs.) It is hard for people to do something they have never experienced before. (Laughs.) Hormonal balance probably had something to do with it, but in my case, childbirth and childcare were hard simply because I had never experienced them before. Actually, the second one was easier.”

Single mother is “best choice”

She is not currently in a romantic relationship with her partner. However, she says they get along well as father and mother of her children.

She says, “We are very close, so when our children grow up and find out that we are not married, they will not believe it. I can confidently say that my children are surrounded by great love, no matter what form it takes. As for my partner, I want him to be happy, in the extreme.

She has no regrets about her decision to become a single mother. However, she does not agree with the opinion that it is better to be raised by a single parent who is in a good mood than by parents who are not on good terms with each other.

I think that’s a bit of an exaggeration. In fact, there are children who are raised by parents who are good friends, and I think that is the best way. But for me, being a single mother was the best choice I could have made at the time, and I have no regrets at all.

Emiri currently hires a sitter seven times a week and spends “around two hours” with her children on weekdays. The monthly sitter fee is “about the cost of a Hermes Birkin,” she laughed. She is devoted to her work, but she is adamant that she does not feel that she is working for the sake of her children.

When I gave birth to my first daughter, she was just so cute that I didn’t want to leave her at home, and when I was working I thought, ‘What am I doing? There were times when I thought about quitting my job and living in the countryside.

But I love the people I work with as much as I love my children. They are also very supportive of my child-rearing, and I didn’t want to lose this place. We are a family. I really wanted to protect this place too.

It is true that the time we spend together may be short, but I think it is exciting to see a mother working hard at her job, and I hope that my children will find what they want to do when they see me doing what I want to do.

Once again, were you happy working at Cabaret? I asked.

She replied, “Working hard as a cabaret girl allowed me to build a career and earn money. I think this was really good. Actually, I once tried to go back to Roppongi, but they stopped me, saying, ‘Kabukicho is better for your future. It’s easier to understand.

It’s true that “Kabukicho No. 1” is easy to understand and catchy. That’s why I’ve always worked hard in Kabukicho, and it still serves as my branding. Some people might think, “I’m 37 years old and I still go to Kabukicho and visit ……,” but Kabukicho is the home that raised me. I have benefited so much from it. From now on, I want to give something back to this town.

  • Photography and text by Sari Yoshizawa

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