In the end, they rely on “Mezamashi TV”… “Sun! Shine” was cancelled, but Fuji TV was unable to create a new program.
The program lost out to “Shinichi Hatori Morning Show,” which has the top viewer rating.
Fuji Television’s morning information program “Sun! Shine” will end at the end of March next year. Shinsuke Kasai, 62, a former Fuji Television announcer and now a freelance announcer, wrote on his Instagram
It seems to be true.
It is definite that the program will end after only one year since its start.
Sun! Shine” started in March 2013 as a renewal of “Mezamashi 8,” in which Shosuke Tanihara (53) served as MC. Tanihara remained the host, and regulars Tetsuya Takeda (76) and Kazu Laser (41) of “Maple Chogokin” were added, but the show continued to fall behind rival stations in the ratings battle.
The reason why the station “stepped up” by changing the name of the program, even though it was hosted by the same Tanihara, was because they wanted to increase the number of talent appearing on the program and give it a shot. However, the results were poor. The station decided to give up on the show and took a drastic restructuring measure. The appearance fees for regulars such as Mr. Tanihara alone would have easily exceeded 100 million yen. Well, the renewal in March coincided with the apology press conference of President Koichi Minato and other executives over the Fuji Television problem. I do feel sorry for them, though. ……
A veteran Fuji Television employee said, “I feel sorry for them. which has been broadcast for 22 years and hosted by Tomoaki Ogura in the same slot, is in a fierce competition with Nittele for the top spot. was in a fierce competition with Nippon TV for the top spot.
The reason is that “Sunshine” was the second most watched TV program in the ratings! Shine” was only 2 to 3% in viewer rating, but “The Shinichi Hatori Morning Show” (TV Asahi), the top program in the same time slot, was consistently getting around 10% (both in terms of household viewer rating), leaving it far behind.
The only program that can “call” sponsors
In addition, the morning information program “Mezamashi TV” will be expanded as the successor program. This means that the historic “morning wide show slot” that began with “The Hiroshi Ogawa Show” in 1965 will disappear from Fuji.
If reports are correct, it will be “merged” with “Mezamashi TV,” which will start at 5:25 a.m., without creating a new program to take its place. Another Fuji Television employee working in the sales department told this website, “It is important to save costs,
Another Fuji Television employee working in the sales department told this website, “Cost saving is important, but there is another purpose to this discontinuation.
But more than that, there is another purpose behind the discontinuation of the program.
In fact, the Mezamashi brand is the only name value that Fuji Television currently has that allows it to win commercials from sponsors. Mezamashi’ can ‘call in’ sponsors, so it is easy to hold events, and tie-up coverage is possible. In other words, that is all Fuji has at the moment. In the end, Fuji is clinging to the “Mezamashi” name again, and is unable to come up with anything new, which is really the end of the story.
In reality, however, Fuji is only able to “compete” with rivals such as TV Asahi and NTV, which have higher viewer ratings, in the morning for “Mezamashi TV. From there, viewer ratings have dropped, and Fuji TV has been losing in the daytime, afternoon, evening, and prime time slots to an alarming degree.
Fuji TV is finally getting its sponsors back. Will the “Mezamashi brand” be able to turn things around as the executives had hoped? ……
