<figure id="attachment_447636" aria-describedby="caption-attachment-447636" style="width: 6806px" class="wp-caption alignnone"><a href="#" data-ident_hash="debd5fee"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2025/11/adbdf772996bfaf82ea8b5a590068047.jpg" alt=""></a><figcaption id="caption-attachment-447636" class="wp-caption-text">A man &#8220;fresh-cuts&#8221; a woman&#8217;s hair. He paid 300,000 yen for this woman&#8217;s hair (December 1, 1995 issue).</figcaption></figure>
<p> What did &#8220;FRIDAY&#8221; report 10, 20, or 30 years ago? In &#8220;Playback Friday,&#8221; we revisit topics that were popular at the time. This time, we will look back at the article <span class="strongInContent">&#8220;Beyond Blue Sheller?</span> 　 <span class="strongInContent">Hair Fetish Shops&#8221; are &#8220;100,000 yen for a Woman&#8217;s Black Hair&#8221;&#8221; from the</span> December 1, 1995 issue, 30 years ago.</p>
<p> In the early 1990s, &#8220;Bulcella&#8221; became popular along with &#8220;aid exchange&#8221; among high school girls. The &#8220;Bulsela&#8221; stores stocked a variety of used high school girls&#8217; uniforms, including school uniforms and bloomers, as well as fast food and CA uniforms, but the main items were related to high school girls. From underwear, school swimsuits, loose socks, and jacket (all used) to, at its most extreme, saliva and urine, some stores sold spit and urine. The store mentioned in this article was one that sold &#8220;hair&#8221; (the description in [ ] was taken from a previous article).</p>
<div data-friday-ad-slot="AD_inArticle"></div>
<h3><span class="strongInContent"> They may sell you pants, but they don&#8217;t sell you hair.</span></h3>
<p> This photo of a man putting scissors in a woman&#8217;s black hair was not taken at a beauty parlor. It shows a man (30 at the time) with a hair fetish cutting the hair of a girl who came to sell her hair at a brucella store. After all, did he buy it for about 5,000 yen, like underwear? The reporter asked him.</p>
<p><span class="strongInContent"> &#8220;You don&#8217;t know anything about fetishes,&#8221; sighed the manager of B, a store in Shibuya, Tokyo, to the reporter. The price of these hairs starts from 100,000 yen at least. There is no upper limit. As the saying goes, hair is a woman&#8217;s life, and women will sell you their pants but not their hair. Once you cut it off, it doesn&#8217;t come back for six months. We get about 10 items a week, but they sell out so quickly that even at this price, we always have a shortage.</span></p>
<p> B&#8221; sells a set of three items: hair, before, during, and after photos, and a video of the hair being cut. It is optional for the customer to cut the girl&#8217;s hair by himself as shown in the photo, and the store coordinates the schedule between the customer and the girl.</p>
<p> Incidentally, the man in the photo bought this hair for 300,000 yen and is a hardcore enthusiast, having already cut the hair of 11 people. He says he spends much of his salary on hair, about 3 million yen a year.</p>
<p> According to the manager, the most expensive hair is that of &#8220;middle-aged women. He was inundated with people who wanted to buy his hair because he would not let them cut it, perhaps thinking, <span class="strongInContent">&#8220;</span> I <span class="strongInContent">can&#8217;</span> t <span class="strongInContent">sell mine.</span> The number of people who wanted to purchase the hair was so great that it was in extremely short supply. However, it seems that not just any hair will do for the maniacs.</p>
<div data-friday-ad-slot="AD_inArticle"></div>
<p><span class="strongInContent"> &#8220;There was a 27-year-old man who cut a girl&#8217;s hair himself, just like the customer who is cutting her hair now. The girl said, &#8216;pubic hair is OK,&#8217; so I started shaving her bottom, too, but he said halfway through, &#8216;I&#8217;m not going to do that. I don&#8217;t want to shave my pubic hair, it&#8217;s not my territory. For the maniacs, they are not interested in anything but hair, even if it is the same hair.</span></p>
<p> The 19-year-old model girl who sold her hair for this article said, <span class="strongInContent">&#8220;My hair grows fast, and I was going to cut it off anyway. My boyfriend knows about this,&#8221;</span> she said matter-of-factly. There are no age or weight restrictions for selling hair, she said. Finally, we asked the 30-year-old man who obtained the hair that day what he was going to use it for, and he replied &#8230;&#8230;.</p>
<p><span class="strongInContent"> He said, &#8220;Look, touch &#8230;&#8230;. And of course, I use it as a side dish.</span></p>
<p> I guess that&#8217;s what it comes down to.</p>
<div data-friday-nextpage-lead=" The history of &quot;hair fetish&quot; is surprisingly old?"></div>
<h3><span class="strongInContent">Brucella Goes from Stores to the Internet</span></h3>
<p> In the heyday of brucella stores, some sold &#8220;raw underwear&#8221; that high school girls took off on the spot. While some stores offered extreme services, others offered niche services. One such service was the sale of &#8220;hair. Even at the time, this was a rare service.</p>
<div data-friday-ad-slot="AD_inArticle"></div>
<p> The &#8220;hair fetish&#8221; has actually been known in Europe for a long time: from the 19th century to the first half of the 20th century, there were many crimes involving the trimming of hair, targeting women with long hair. It seems that there are also a certain number of enthusiasts in Japan.</p>
<p> Brucella became a social problem when many high school girls began to frequent the area to earn pocket money, and in 1993 it was first caught violating the Secondhand Articles Dealer Law. After that, the business went downhill as the Youth Protection Ordinance was revised and people under the age of 18 were no longer allowed to go in and out of the shops. Today, there are only a few brucella stores in Tokyo.</p>
<div data-friday-ad-slot="AD_inArticle"></div>
<p> The Internet has replaced the brucella stores. In the mid-1900s, the number of sellers and customers increased, and the number of customers who bought and sold on the Internet increased as well. In the mid-1900s, platforms that mediate private transactions between sellers and customers emerged. Later, social networking services also appeared. The variety of &#8220;products&#8221; handled in private transactions has increased dramatically, and of course, &#8220;hair&#8221; is also traded.</p>
<p> There are as many tastes as there are people.</p>
<figure id="attachment_447637" aria-describedby="caption-attachment-447637" style="width: 4459px" class="wp-caption alignnone"><a href="#" data-ident_hash="6e71b41d"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2025/11/914cf1fe07de14f892590145ea3cbcac.jpg" alt=""></a><figcaption id="caption-attachment-447637" class="wp-caption-text"> The number of regular hair fetishists at this store was about 50, ranging in age from their 20s to 50s (December 1, 1995).</figcaption></figure>
<figure id="attachment_447638" aria-describedby="caption-attachment-447638" style="width: 4540px" class="wp-caption alignnone"><a href="#" data-ident_hash="87673077"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2025/11/8d8d78641a3644075c7f85a21d4429b5.jpg" alt=""></a><figcaption id="caption-attachment-447638" class="wp-caption-text"> The &#8220;raw cut&#8221; is an option, and some customers purchase it in the store or by mail order (December 1, 1995).</figcaption></figure>


 Masaharu Uemoto

 In this issue of Playback, we take a look back at what this magazine was reporting 10, 20, and 30 years ago. This time, the article introduces the "hair fetish stores" that appeared in 1995, 30 years ago, as the bullsella boom was becoming more and more mature.

Playback ’95] 300,000 yen for a direct cut… “Hair fetish stores” appeared at the height of the bullsella boom.

Access Ranking