Can Fuji TV be saved from a massive loss of sponsors? … Aoki, a former “Nippon TV” announcer, is now the MC of the program!

The program will begin broadcasting this fall! Will this be a sign of revival?

Aoki Genta (42), a wide show produced by Kansai Television and hosted by Fuji Television, will begin airing a new program this fall. (Fuji Television Network), a Kansai Television-produced wide show in which Genta Aoki, 42, serves as MC, will be broadcast nationwide from this fall.

After the program started in 2011, it was broadcast in Tokyo and other cities on an irregular basis. It has been aired in Tokyo and other cities on an irregular basis since it started in 2011. The Fuji Television turmoil triggered by Masahiro Nakai’s (52) troubles with women caused a large number of sponsors to leave the program. The program was aired in the evening at 2:00 p.m., when “Tottorette! is broadcast from 2 pm to the evening, the drama is rebroadcast. Fuji alone must have found it difficult to raise the production costs for a new program, so they decided to bring in a program from an affiliate station,” said an advertising agency official.

The producer of the key station says that it is also “highly significant” that the MC, Anna Aoki, was popular as a lover of “old Johnny’s idols” during her time at NTV.

Aoki’s popularity with female viewers, including housewives, is a key factor in the success of the afternoon show. Aoki’s popularity is high among former Johnny’s fans. She looks fresh and is six years younger than Ryoji Ishii, 48, the MC of “Gogosuma” (TBS). Aoki’s strong point is that he is close to the F1 demographic (women aged 20-34) that sponsors place importance on.

Aoki’s background is also likely to be a tailwind.

He is a former Nippon TV announcer, but he was born in Okazaki City, Aichi Prefecture, and currently lives in Osaka, where his wife is from. He is strong in Tou-Mei-Han material and has a lot to draw from. It is a big advantage to be able to win the hearts of viewers in the Tomeihan area.

The entry of “Totto Tettetto! is likely to create a headwind for “Miyaneya” (NTV).

Last November, the program aired footage of a fire that broke out at the apartment of Kuniko Inoguchi, 73, a member of the House of Councilors of the Liberal Democratic Party. After that, the comments of Seiji Miyane (62), who serves as MC, often came under fire, and “Gogosuma,” which is in the same time slot, has turned the tables on the show in terms of viewer ratings. Miyane’s tongue used to be popular in the past, but it probably does not fit the Reiwa era. If the show loses in the ratings to “Totto Tette! is also losing to “Tottlette!

Totto Tekketsu! has the advantage of having popular Yoshimoto comedians appearing regularly on the program.

The fact that popular Yoshimoto comedians make regular appearances on “Tettetto!” is one of its strengths. “We have nationally known comedians such as Kazutoyo Kobori (51) and Takashi Yoshida (52) of ‘Black Mayonnaise,’ as well as ‘High Heel’ Ringo (63) and ‘Messenger’ Yu Kuroda (55), who are both heavyweights in the Kansai TV world and very powerful performers. Kuroda is not well known nationwide, but he is able to express his harsh opinions and turn them into laughter. If he can sell his face on “Totto Tettetto! he should be able to get more offers for variety shows.

Fuji Television executives have high expectations.

The scheduled broadcast slot for “Totto Tatekko! is currently airing a rerun of a drama, but reruns have low profit margins due to low sponsorship fees. While “Tottolette! is an information program, although it handles news. It also has a lifestyle information section. It is easy to do tie-up projects, so it is likely to be well received by sponsors.

Will the former Nippon TV announcer be the savior of Fuji?

From the August 8-15, 2025 issue of FRIDAY