The real ones are an endangered species and most of them are vendors… The situation of “backstabbing girls” has become completely unsavory.

Real “Urakura-girls” are an endangered species

The “girls with secret identities,” who post bold and racy selfies on social networking sites, have attracted a large number of male followers on social networking sites, but these days, most of these accounts are backed by vendors.

The original “urakurage-girls” were women who wanted to satisfy their need for approval, women with special sexual preferences, or women seeking to meet someone they can’t leave behind, etc. Their posts were made to satisfy desires that could not be disclosed publicly apart from their real lives. Some of the male followers became friends with the backstage girls and actually met them and had “off-paco” (sexual intercourse) with them. For this reason, most of the backstage girls have attracted numerous male followers.

Recently, however, more and more backstage girls have taken advantage of their popularity with men to make their followers buy Amazon “wish lists” or send money via PayPay. Nowadays, there are many examples of vendors entering and operating behind-the-scenes accounts in order to lead people to subscriber sites such as “fan tier” and “myfans” where they can sell images and videos. In fact, adult traders who are operating the “backstage girls” accounts say that the real “backstage girls” are an endangered species.

Mr. M, who has been in charge of filming for the team that has been running the Ura-Sukuro Girls accounts for the past two years, says , “There are very few pure Ura-Sukuro Girls now. 90% of them are run behind the scenes by contractors. However, since adult accounts themselves are now a red ocean area, Mr. M continues, “The contractors who are called operators also have a hard time because they cannot grow if they are only erotic.

About 10 years ago, there were not a few people who started out with the intention of meeting people or who had a particular sexuality. However, people who sniffed out that adult content on social networking sites could be lucrative entered the business and began to operate it as a job. Recently, it has become difficult for explicit adult content to be displayed due to SNS algorithms and other factors, and it is no longer easy to make money because it is no longer possible to attract customers with accounts that clearly have a “vendor” feel.

Some accounts make 1 million per month with 3,000 followers.

Currently, Mr. M is in charge of the three “girls behind the scenes.” He is in charge of filming, editing videos, taking photos, and contacting the models of the girls behind the scenes.

My position is director, so I do all the work,” he says. There are also people who analyze SNS algorithms and a photographer. They are professionals in their fields, such as an independent photographer from an advertising agency and a cameraman who specialized in shooting adult films. We have a team structure in place to manage the site, with separate roles for each of them, especially since the algorithm changes on a daily basis and we need to research recent trends in content. There are even some teams that have professional costume and makeup designers.

Some of the major operators have more than 10 teams, and some of them have contracts with lawyers in consideration of the possibility of being sued.

Mr. O is one of the people behind the scenes running the backstage girls. He is in charge of posting on X (formerly Twitter) and Instagram. The most important thing is to have a story to tell, and the number of followers on social networking sites is not that important,” he says, revealing his know-how on how to make money.

Even if you only have 3,000 followers on social networking sites, there are accounts that have a large number of repeat customers and earn one million yen a month. There is nothing better than having a large number of followers, but since SNS accounts can be bought and sold, you can start out with a large number of followers to begin with. So there is no point in desperately trying to gather followers.

Also, the model’s visual appearance is irrelevant, as there is no need to show your face. Even niche lines, such as fetish-related, can earn money if you can guide them well. However, there is a limit to the number of customers you can attract, so you need to learn a lot about the niche market and how much demand there is for it.

It’s like nurturing idols and their fans.”

For Mr. O, social networking strategy is “like developing idols and their fans.

First, it takes about three months to solidify the character by posting things like, ‘I’m frustrated,’ or ‘I can’t tell anyone but I like sex,'” he said. Then, instead of suddenly taking off their clothes, they first post photos with their clothes on. From there, I’ll take them off step by step and say, ‘I want everyone to see ……. I want everyone to see it at . I’ll release the pictures with a few followers and reposts,” and so on.

Finally, ‘Will you still support me if I start a fan tier?’ and when they are confident that the post will sell for sure, they will lead them to the subscriber site and start collecting money. It is important to work backward to the goal and create a sense of premium by making them feel like a waste,” said O.

The problem, however, is the price of the subscriber membership. However, the problem is the price of subscriber membership, which is a source of concern because it must be set at the most severe level.

If the price is too low to create a sense of premium, people will soon get tired of it and profits will not increase. More than that, it is difficult to raise prices for subs in this industry, so the initial pricing is important. The major plan is ¥3,000 per month, and if the model material is good, sales can start at ¥5,000. If you establish a character and gain fans, for some reason you will sell well.

The girls who used to give their male followers dreams for free are now always being produced behind the scenes by vendors. However, it seems that these companies are not making easy money either. The world has become a very difficult place to live in.