New Heroines of the Female TV Announcer World” – TV Persons and Pundits Select Their Favorites to Save TV Stations in Times of Great Upheaval!
The TV industry's new heroines are the ones who will save TV stations from the upheaval!
Mami Mizuto (38) of NTV, Ayaka Hironaka (34) of TV Asahi, and Ai Eto (39) of TBS? In fact, the lineup of “signature female announcers” at key stations has not changed for nearly a decade. In the world of female announcers, where there is a shortage of young talent, the training of newcomers is a pressing issue. Is there a new heroine of the next generation who can overcome this predicament? For this issue, FRIDAY conducted emergency interviews with TV station staff, female TV announcer watchers, and intellectuals. Here we introduce some of the emerging talents in their third year or less with the company.
The post-Tamura Mako gems!
Among the key stations, TBS is seen as “doing the best job of nurturing young female announcers. Female announcer critic Daijiro Maruyama explains the key points of their training.
Tamura Mako, 29, who joined TBS in 2006, and the other young announcers in their 20s are being nurtured because of the “Lavit! and the official YouTube channel “Gamegame. and the official YouTube channel “Gagameme. For example, Ana Nango Kyoko (24), who joined the company in 2011, was the first Tamura announcer to appear on “Lavit! she sat down on a chair with Tamura and excited the studio by bending over like a shrimp.
This reaction was so well received within the station that when Tamura took a summer vacation, he served as a substitute MC for a week. Moreover, he left a solid mark there by once again challenging the Biri Biri project and performing a live song during the opening talk. He has a chance to be teased by the comedians, and although he doesn’t like to be punished in the punishment game, he gets into the game properly at the end. It is no exaggeration to say that she is the most promising young variety TV personality.
Nana Mitarai (24), a fellow newcomer to the station, is a leading post-Tamura Mako actress, and she has a strong rivalry with Nango.
Mitarai is known for her realistic sports coverage. She has been entrusted with coverage of the New Year Ekiden relay race and the All Japan High School Women’s Soccer Championships, and she has her sights set on the World Championships in Athletics this summer. Nango is also known for her work on “Lavit! is suited to variety shows like “Lavit!”, while Mitarai is more suited to hard news reporting and sports coverage. It is said that she has a strong sense of rivalry with Nango and has told her close acquaintances that she does not want to lose to him. Currently, the common understanding within the station is that Nango is one step ahead of her, but it will be interesting to see how the battle between the two will unfold in the future.
There is an analyst who joined Fuji Television in 2013 and has not yet even finished her first sound, but she has already attracted the attention of the industry. She is Fuji Television’s Ema Yoshioka, 22.
She joined Fuji Television Network, Inc. with a diverse background, having played hardball tennis for 18 years since childhood and also holding qualifications as a curator and disaster prevention specialist. She is tall at 173 cm, and is much more gorgeous than other newcomers. She is an analyst to watch out for,” said Maruyama.
The best eleven are available at ……
The “Best Eleven Young Female Announcers to Watch” was selected by this magazine based on a series of interviews with TV people and intellectuals, using criteria such as ability, future potential, and current popularity. A producer of news programs at a key station summed up the list.
The way female TV announcers are being marketed will change greatly in the future due to the Fuji Television Network and the former celebrity Masahiro Nakai (52) scandal. The method of getting female TV announcers like Ayako Kato (40) and Minami Tanaka (38) to break out by appearing on extreme variety shows where they are willing to talk about the underbelly will no longer work. Commercial TV announcers from now on will be more and more like NHK’s, and I think they will come to be valued by those who are classy and talented, with strong announcing skills and program management techniques. The fact that TBS, which has steadily nurtured announcers for news and information programs, is gaining momentum is a trend of the times. The announcers featured in this issue will be required to market themselves in a way that is appropriate for the times.
From among the eleven people named in this issue, the next generation of star announcers will be born to save the TV stations from the turbulence of the times.
From the June 27/July 4, 2025 issue of FRIDAY
