Completely different for people in their 20’s to 60’s! Spring Drama “Nailed It” Ranking by Generation

TV Asahi’s programming is designed with the “Bubble Generation” in mind.

I think the rankings reflect the values of each generation in terms of drama preferences. The “Bubble Generation,” who were required to follow discipline in their organizations, prefer detective dramas in which hard work is rewarded and justice prevails. The “Ice Age Generation,” who experienced a difficult adolescence due to the recession, prefer films that depict the absurdities of life. The ‘Yutochi’ generation, who are currently working at the forefront of the industry, seem to be hooked on programs that deal with real social issues,” says an entertainment journalist from the hillside.

Entertainment journalist Yuka Sakaguchi explains.

Sakaguchi explains data on the level of interest in the spring dramas listed here, broken down by generation. The rankings of the aforementioned three generations, based on an independent analysis by REVISIO (hereafter “R”), a TV viewing data analysis company, measure the degree to which viewers were glued to their TV screens for the first broadcast of April’s drama series.

Let us look at each generation individually.

The “bubble generation” of viewers in their late 50s and early 60s had three TV Asahi programs in the top five, according to Sori Yasutake, PR and marketing manager at R Corp.

TV Asahi seems to be programming with the “Bubble Generation” in mind, who prefer detective dramas. Special Investigation 9,” starring Yoshihiko Inohara (49) and ranked No. 1, is in the same Wednesday 21:00 program slot as the hit series “Partners. It is likely that the “Bubble Generation,” who were hooked on “Partners,” continue to watch “Special Investigation 9,” which depicts the activities of the Special Investigation Unit of the Tokyo Metropolitan Police Department’s Investigation Section 1.

Why a French work came in second place

Unique is the French production “Astrid and Raphael” (NHK), which came in second place. Mr. Yasutake continues.

The story is about two women of different types, one action-oriented and the other theoretical, who use their extensive knowledge of criminology to solve a case. Since it is hard to predict what will happen next in a mystery story, viewers are easily drawn into the story, and since it is a foreign drama, they can watch it without preconceptions. With famous Japanese actors, the characters are drawn by their image, but with French actors, who are free from bias, the viewer can concentrate on the story.

Next, the “ice age” generation in their early 40s and 50s, as explained by Mr. Taichi Aoyagi, in charge of customer success at Company R. “The number one movie is ‘Disappearance’ (失踪(失踪).

In the first episode of “Shisso Jinsei Hantou Hantou” (TV Tokyo), the wife of the main character played by Keita Machida (34) disappears in the first episode. The second-ranked “The Day I Took You Away” (Fuji TV), starring Keiko Kitagawa (38), is another serious story about a mother who loses her daughter in a food accident and takes revenge by kidnapping the child of the company president who caused the trouble. For the “job-hunting ice age” generation, who have experienced more hardships than other generations, this is a story that they can easily get caught up in and not think of it as someone else’s problem.

The top movie among “yutori-gens” in their 20s and 30s was “Someday, Hero” (TV Asahi ), starring Kenta Kiritani (45).

Kenta Kiritani, 45, stars in “Someday, Hero,” a TV drama series starring Kenta Kiritani. The characters in “Someday, Hero” come from an orphanage. The characters in “Someday, Hero” are from a children’s home, and the depiction of the difficulties of life for the “yutori” generation, such as power harassment by their bosses and poor relationships with their parents, may have made them sympathetic to the viewers.

Why am I the goddess of sermons” (NTV ), starring Alice Hirose (30), ranked high (3rd and 6th) for both the “ice age job-hunting generation” and the “yutori-generation”. Mr. Yasutake speaks.

The story is about an unyielding teacher played by Hirose who grows up struggling with peculiar colleagues and students. Viewers of both generations, who are struggling with the reality that things are not going well, are probably put off by Ms. Hirose’s wry way of saying what she wants to say and ‘preaching to the choir.

Many of the high-profile spring dramas were serious in nature. It seems to reflect the strong sense of stagnation and the viewers’ difficulty in living.

From the June 6-13, 2025 issue of FRIDAY.