Mei Nagano’s “Ai-City” and Kei Tanaka’s “Kikkoman” are moving…both want to avoid the “dominoes” of CM demotion.

Although no CM drop has been announced at this time

Mei Nagano (25), Kei Tanaka (40), and Korean actor Kim Moo-joon (26) have been the subject of a “two-timing” affair that has caused a stir.

The March 24 issue of “Shukan Bunshun” reported the story, and each denied the allegations completely. Since the Bunshun was a combined issue before the consecutive holidays, time passed without knowing whether or not there would be a follow-up report. It has become an “eerie silence.

The article in question carried two private, intimate photos of Nagano and Tanaka. It also reported that their relationship began around last fall, and that Nagano invited a drunken Tanaka to his apartment in April of this year. Mujun was picked up by her in a cab on another day in April. He also entered Nagano’s condominium, according to the report.

In response to the news report, the three parties claimed that their mothers and acquaintances were also present at Nagano’s apartment. They apologized for their misleading behavior and stressed that they were just friends.

Although it is a scandal involving a top actor of the moment, TV wide shows and sports newspapers have not followed the story closely, reporting only a few “big announcements” by the agency.

The same is true for commercials. Nagano has contracts with 11 companies, and Tanaka has appeared in commercials for three major companies, but according to an advertising agency official, “At this point, no CM drop-outs have been announced.

According to a source at the ad agency, “At this point, no CM drop-outs have been announced.

According to a source at the ad agency, “At this point, there has been no announcement of the CM drop.

Meanwhile, Tokyo Sports reported on May 1 that “the commercial video in which Nagano appears has been withdrawn from the official website of the contact lens specialty store “Eye City. The video featuring Nagano is also closed to the public on the YouTube channel of Ai-City.

HOYA, the parent company of Ai-City, responded to the report,

HOYA, the parent company of Ai-City, responded, “We are taking a comprehensive assessment of the impact of the incident and are working on a response.

HOYA responded, “We are taking a comprehensive assessment of the various impacts and are working on a response. A source at the aforementioned advertising agency added, “Regarding Ai-City’s commercials, we are not aware of any permanent impact on the company.

The campaign in which Ms. Nagano appeared in the Ai-City commercial was held from February 13 to April 30. The campaign was held from February 13 to April 30, and with the end of the campaign period, the commercial video on the website was also taken down. So, it is not a “CM drop”.

Fear of Public Reaction Being “Visualized” on SNS

Tanaka was featured in a commercial for yakiniku sauce, but Sports Nippon reported on May 1 that all the contents of the commercial had been removed from the official website. In response to an interview by SpoNichi, Kikkoman, the distributor of the product, said, “The spring campaign will be terminated in April,

The reason is that the spring campaign ended in April.

Kikkoman replied, “Because our spring campaign ended in April.

Although it appears on the surface that there is “no wind in their sails,” in fact, there is a stealthy move afoot to reduce their appearances on the program.

In the past, if a wide show or a sports paper did not mention it, the uproar would subside,” he said. However, in today’s age of social networking, the public’s reaction is visualized through SNS even if the media does not report it.

Companies are keeping a close eye on these reactions and are planning countermeasures to prevent damage to their brand image. At this point, neither Ms. Nagano nor Mr. Tanaka has been “dropped” from the commercials, but when it comes to contract renewal, it will be tough.

(Another advertising agency official said that both Nagano and Tanaka are feeling that they have no choice but to terminate their contracts after the uproar they have caused.

Both parties want to avoid a situation in which they would have to “drop out,” whether for commercials or television. The meaning of ‘demotion’ and ‘termination of contract’ are completely different. If you are “dropped” from the board, the damage afterwards will be great. In some cases, the company may have to pay a penalty to make up for the loss.

In order to avoid such a situation, both agencies are desperately appealing to sponsors through their agencies that they are friends.

The sponsors who have signed contracts with both companies have generally stated that they are “considering how to handle the situation” or “confirming the facts. However, if further revelations are made in the future, there is a possibility that the situation will “break down” at once.

The agency community is closely watching the moves of Kao, which has a contract with Ms. Tanaka. Ms. Tanaka is currently starring in a commercial for Bioré. Kao was quick to take a tough stance on the former Johnny’s’s sexual assault issue and the Fuji TV issue the year before last. What Kao will do may be one of the factors in their decision.

Friday Digital contacted Kao regarding Tanaka’s future use in commercials,

When Friday Digital asked Kao about Tanaka’s future commercials, the company replied, “We would like to refrain from answering about the contract.

(A source from the agency mentioned above).

It seems that there will continue to be a period of restless days for both Tanaka and Tanaka.