The latest commercials of male actors and athletes are ranked in the “Latest commercials” list!

Nailed the actors you can safely watch

You came from Japan and broke my record. Who would have thought it possible?　Me, of course.

A man dressed as Babe Ruth talks to Shohei Ohtani, 30, of the Los Angeles Dodgers. The man tossed a pure white ball to a smiling Ohtani.

This is a commercial for Sumitomo Rubber Industries’ Dunlop. Sori Yasutake, a public relations/marketing manager at REVISIO, a TV viewing data analysis company, said, “The commercial was a great success.

The viewers’ attention to this commercial was very high. The commercial is about Otani’s challenge to play two sports in the majors, his unprecedented record, and the history of Babe Ruth that has been handed down to him. …… I think the commercial attracted attention because it successfully portrayed Otani’s refreshing image and his great footsteps.

The chart shows the ranking of the number of seconds viewers were glued to the commercials by the male actors and athletes who appeared in them. The top 30 commercials aired during the six-month period from July to December 2012 were from approximately 160 actors and comedy groups that appeared alone and not together with other celebrities (detailed measurement methods are provided at the bottom of the article).

Mr. Yasutake continues.

Because the target audience is male actors, female viewers tend to pay more attention to them. Both Ryohei Suzuki (41) and Takashi Sorimachi (51), who ranked first and third, respectively, appeared in commercials (Kirin Beverage’s “Kirin Namaicha” and Toshiba Lifestyle) that introduced their products and services without being flashy. Ms. Suzuki, however, plays a wide range of roles, from historical figures such as Takamori Saigo to doctors and teachers, and all women can relate to her emotionally. Mr. Sorimachi also had a yankee image in his younger days, starring in “GTO” (Fuji TV), a drama in which a former leader of a motorcycle gang becomes a teacher, but he is a good husband and father to his wife Nanako Matsushima and their daughters, and is very well liked.”

Another feature of the top ten is that athletes, such as Otani (No. 2), are also high on the list, according to Mr. Taichi Aoyagi, in charge of customer success at Company R. “Athletes are naturally refreshing,” he says.

Athletes have always given us a refreshing impression. Tokito Oda, 18, who came in at No. 8, is a newcomer who won the gold medal in singles wheelchair tennis at the Paralympic Games. I think that his appearance in the “Hotto Motto” commercial, in which he eats his bento with gusto, caught the interest of female viewers, who said, ‘That’s the same handsome guy I saw at the Olympics.