Dormy Inn over JAL and ANA! The “shareholder special benefit” for travelers is changing due to the rising cost of lodging… What do money professionals recommend?

Accommodations” Shareholder Benefits Growing in Popularity as Accommodation Costs Soar

While the popularity of JAL and ANA is on the wane, “lodging-related” shareholder special benefits are now attracting attention among travel enthusiasts.

This is due to the sharp increase in demand for inbound travel and the soaring cost of lodging due to rising prices. Especially in urban areas and tourist destinations, the rise in accommodation costs has been particularly pronounced, and it is not unusual for the price of a standard business hotel to exceed 10,000 yen per person per night. Under these circumstances, “lodging-related” special offers that provide discounts on lodging costs are becoming more and more profitable.

Kyoritsu Maintenance (9616)” will increase the amount of shareholder discount coupons issued from the end of March 2025.

Kyoritsu Maintenance (9616), which operates Dormy Inn business hotels nationwide, issues shareholder discount coupons twice a year to its shareholders, which can be used to pay for lodging.

Dormy Inn also offers a full range of free services. In addition to welcome sweets in guest rooms, ice cream and lactic acid bacteria beverages are available after taking a bath, and even yonaki soba (buckwheat noodles) are available for those who are feeling a little hungry. Breakfast is a buffet featuring a variety of local dishes.

The discount coupons issued at the end of March 2013 have an increased value, making them even more attractive (for holders of 100 shares, the annual discount coupon value is increased from 2,000 yen to 4,000 yen; for holders of 3 years or more, the annual discount coupon value is increased from 3,000 yen to 6,000 yen).

Kyoritsu Maintenance (9616) is a popular company, and its stock price is slightly overvalued when considered as an investment target. The following two stocks are of interest to the author as stocks with a relatively inexpensive share price and a full lineup of special benefits.

(1) Tokyu Land Holdings (3289): 100,000 yen for 100 shares…Popular for its reasonable share price.

Tokyu Land Holdings (3289) issues special accommodation coupons twice a year to shareholders who hold 100 shares or more, allowing them to use hotels operated by the company at special rates.

The hotels eligible for the special benefit range from resort hotels such as “Hotel Harvest” and “ROKU KYOTO, LXR Hotels & Resorts” to business hotels such as “Tokyu Stay” and can be used according to the purpose of the trip. Discounts on golf courses and ski resorts are also available, making it a good choice for outdoor leisure enthusiasts.

It is also nice to know that you can get the benefits from an investment of 100 shares, or about 100,000 yen. If you can afford it, we recommend holding 500 or more shares, which will double the number of company issued coupons. 500 shares will also qualify for special benefits in collaboration with JR East, including coupons for hotel stays at hotels operated by the JR East Group.

The dividend yield is also high at just under 4%! Tosei (8923) operates business hotels mainly in Tokyo.

Tosei (8923), which operates business hotels in Kanda, Ueno, and other areas, issues a 3,000-yen lodging coupon once a year to shareholders who hold 100 shares or more, which can be used at the Tosei Hotels operated by the company.

Shareholders who hold the company’s shares for more than one year also receive a QUO card that corresponds to the length of their holding. The dividend yield is high at just under 4%, and long-term ownership is recommended.