Some comedians say “70% of their income.” Why Hiroyuki Ariyoshi and Chidori still don’t have a YouTube channel

TV pay is very small.

Fuji Television is reeling from the “90 million yen woman trouble” of former SMAP member Masahiro Nakai (52). In 2013, there are whispers of “TV becoming a wacon,” with Fuji at the top of the list. It seems that not a small number of comedians and TV personalities are concerned about what will happen to them in the future if they stay focused on TV.

YouTube has become the largest source of entertainment. Not only comedians and celebrities, but also popular actors have established their own channels, and well-known celebrities have generated considerable revenue.

Take, for example, the extremely successful comedy duo “Kamaitachi,” who are now rarely seen on TV. They generate considerable revenue from their YouTube channel, “Kamaitachi Channel,” which has over 2 million registered users, and a commercial producer told us that it accounts for 70% of their income. This is despite the fact that the Kamaitachi are currently successful on TV and radio, with more than 15 regular programs.

The Kamaitachi are in the popular MC class on TV. Each station must be paying a certain amount of money, but the TV fee is a per-unit fee. If it is compared to something like YouTube, where the more views you get, the more money you make, you would feel that the TV fee is too little,” said a producer.

Terrestrial TV stations, which have long been undergoing a wave of production cost reductions, seem to be in a situation where they cannot compete with YouTube in terms of money.

I go on TV to get good paying jobs.”

A broadcaster who is involved with comedians on a daily basis put it this way.

“” I want to sell on TV!” But recently, there are comedians who say, “I want to get known on TV and get buzz on my YouTube and TikTok!” or “I want to use TV as an opportunity to make a name for myself. or “I want to use TV as an opportunity to do something else that pays well!” The percentage of people who want to do something else for a good paycheck has increased.

With more and more comedians looking to get rich from their YouTube channels, the success story of “TV as a get-rich-quick place” has become a distant memory.

In such a situation, there are comedians who say to their friends, “I will never do YouTube! There is a comedian who says to those around him, “I will never do YouTube! They are Hiroyuki Ariyoshi (50) and Chidori. They are undeniably two of Reiwa’s top-ranked TV comedians, but what they have in common is their “love of TV.

What will happen to TV in the future when everyone is on YouTube?

One young comedian said he saw Ariyoshi express this concern with his own eyes. He said that Ariyoshi told him directly, “I want to see the end of TV.

I want to see the end of TV!

The young comedian said, “I’m not going to YouTube. I’m going to be the last TV personality!　I felt his love for TV,” he said to me.

A commercial producer who works with Chidori told me that he had heard Nobu (45) say that he wanted to be the last TV personality. If even Chidori went to YouTube, everyone would be what you can see on YouTube. Maybe that’s why he spoke in front of us TV people, so as not to lower the value of TV,” the commercial producer felt.

What impact will the two groups’ love and determination for TV have on TV programs in the future?　And if the two groups are aware of the “end of TV,” does this mean that the end of TV is near?　The TV of 2013 will be the focus of attention.