Aiko Kaido’s Bold Reinvention: Embracing the Mature Sexy Style at 40
Not just a cute “Ai-chan”
On January 12, a memorial book titled Jewels, celebrating the 30th anniversary of the largest talent agency for freelance female announcers, Saint Force, was released. Aiko Kaito (40), Rie Mochizuki (52), and Yuka Hayashi (22, from Saint Force Sprout) attended the event.
“Since Mochizuki became a director in 2021, she exuded a dignified presence, and for Hayashi, a rising talent currently attending Keio University, it was also a ‘first introduction’ of sorts. Amidst all this, Kaito appeared in her trademark half-up long hair and a style that seemed to layer a blouse over a bare-top dress. Her unchanged youthful charm and cuteness made fans erupt with praise, saying things like, ‘She’s too cute!’ and ‘She doesn’t look 40 at all!’” (Information show staff)
Kaito, in 2004, was studying to become a TV announcer while attending Waseda University. Through a friend’s introduction, she joined “Saint Force”, an agency known for representing many freelance announcers and newscasters. On April 1, 2005, she became the fourth weather presenter for “Mezamashi TV” (Fuji TV), gaining popularity for her elegant, refined atmosphere and adorable looks. This year marks her 20th year in the industry.
Fans from her early years have been surprised by Kaito’s recent changes. On January 1, she posted a photo on her Instagram wearing a white shirt believed to be for men, with her thighs exposed. The sexy shot, where a glimpse of her bare skin was visible, garnered praise on social media, with comments like, “She’s going for it!” and “This beauty at 40!” On January 5, she also showcased a sexy sleeveless knit look. The sudden transformation sparked reactions like, “Is she going for a sexy route this year?”
“Aiko is moving beyond just being the ‘cute Aichan’ to sharing her mature, sexy appeal as an adult woman,” said a broadcasting writer familiar with female announcers.
