Nippon Life Insurance and Toyota…Fuji TV’s “messy” president’s press conference has caused sponsors to leave the company in earnest. Shareholder lawsuits are possible.

Commercials on Fuji Television are notoriously bad when they run on Fuji TV

Nikkin Online, a website operated by Nippon Keizai Tsushinsha, reported on March 18 that Nippon Life Insurance would replace its own commercials for two of its sponsored programs, “Chidori no Onirenchan” and “Mr. Sunday,” with those of AC Japan (formerly Public Advertising Agency) starting on March 19. The company said that this was a comprehensive decision in response to the Fuji TV and Nakai issues.

Toyota Motor Corporation also revealed on January 18 that it has replaced its commercials aired on Fuji TV with those of AC Japan.

It is not only in Japan that there is movement.

Bloomberg in the U.S., Taiwan’s Media Central News Agency, which enjoyed explosive popularity during the SMAP era, and other media outlets in Singapore, France, Germany, and other countries have also picked up on the Fuji TV and Nakai scandal, and allegations that “TV stations are offering up female employees and other celebrities “The allegation has spread around the world.

On New Year’s Day this year, Fuji Television’s New Year’s special program “New Year! Bakusho Hit Parade 2025,” the comedy duo “Bakusho Mondai” said in their comic dialogue

Fuji Television will go out of business.

However, this may not be a joke at all.

The Internet has been very critical of Fuji Television,” said one of the sponsors of the show. As these voices become stronger, sponsors will naturally move away. National sponsors are especially strict on women’s rights issues, and if a commercial runs on Fuji TV, it will be a bad publicity and only reverse promotion.

It is very painful to be labeled as an “unscrupulous company” that pays for Fuji TV. TV stations have content business and real estate business, but they cannot survive without TV commercial sponsors as a basic premise. While it is important to investigate the current disturbance, the top priority should be for the current management, including President Minato, to step down. The only way for the company to survive is to pull in a president from the outside, as was the case with Johnny’s.” (Another TV station insider)

Dalton Investments, a “shareholder with a voice,” wrote a letter requesting an investigation by a third-party committee into the disturbance, and the letter included the following statement

We are outraged!

(We are outraged!),” the letter strongly states. It is quite possible that a shareholder lawsuit may be filed against the company by a foreign investor.

Will the “lizard’s tail” cut off Nakai and Mr. A, a senior programming executive, to appease public anger improve the corporate culture of Fuji TV? ……