It’s in the past” “I don’t want to lose his message” Masahiro Nakai “90 million yen trouble”… Current situation and speculation of commercial broadcasters. | FRIDAY DIGITAL

It’s in the past” “I don’t want to lose his message” Masahiro Nakai “90 million yen trouble”… Current situation and speculation of commercial broadcasters.

  • Share on Twitter
  • Share on LINE
There is a possibility that the program will disappear from terrestrial broadcasting. ……

Possibility of one program after another being terminated

The aftermath of the former SMAP member Masahiro Nakai (52)’s turmoil is not subsiding, but spreading further and further. The day when he can no longer be seen on TV may be closer than we think.

It seems inevitable, after all,” laments one commercial sponsor.

An advertising agency official familiar with the situation of commercial sponsors laments, “It was the sponsors who made the first move.

The sponsors were the first to make a move,” laments an advertising agency official familiar with the situation of commercial sponsors. The commercial videos of Softbank and Timey in which Ms. Nakai appeared were removed from the websites of both companies. Mr. Nakai and Softbank had been close clients since the SMAP days, and the company made a special commercial for the final episode of “SMAP x SMAP” (Fuji TV) for that day only, much to the delight of the fans. Because of this relationship of trust, SMAP fans were overjoyed when Mr. Nakai made a comeback in the “Shiratoya” series in 2011. He was just appointed to Timmy in 2012, but the video was deleted without giving any reason.

It wasn’t just the commercials: “Masahiro Nakai’s Friday Smile Tachi” (TBS), which was scheduled to air on January 10, was postponed and replaced by the movie “Hanabusa no Yona na Koishitate” (I Had a Love Like a Bouquet), and “THE MC3” (TBS), which was scheduled to air on January 13, was also cancelled. Furthermore, the name of Okada Junichi (44) was just announced as the new partner, and it was revealed on January 5 that “Dareka to Nakai” (Fuji TV), which was scheduled to air with Okada for the first time on January 12, has been rescheduled and is being adjusted to air on another program.

The first half of “Nakai Masahiro’s Saturday Night Party” (TV Asahi), which was scheduled to air on January 11, has been changed to “Program TBD” and the slot from noon with the noon news has been changed to “Geki Rare San wo Bukitaitaita” (I brought you Geki Rare-san, a masterpiece). Masterpiece Selection” has been changed to “Masterpiece Selection. TV Asahi is in a festive mood and at the same time definitely does not want to make a mish-mash of the ’24 annual ratings, having won the triple crown in individual overall ratings for the first time since the station’s inception on January 2, and the triple crown in household ratings for the second year in a row.

The “~Saturday Night Club” has changed its title and plans many times, but has not been able to hold a candle to TBS’s “King’s Brunch,” the champion in the same time slot, in terms of viewer ratings, so the possibility of using this as an opportunity to end the program has emerged,” said an information program producer.

Nakai’s relationship with Fuji TV employees can be found at ……

What about Fuji Television Network? Since Matsumoto Hitoshi (61) of “Downtown” left “Dareka to Nakai,” Nakai has been holding his own with Kazuya Ninomiya (41) and Muro Tsuyoshi (48) of “Arashi” as his partners. Okada, the new partner, also readily accepted the offer from Nakai, his senior, and the first broadcast episode after Nakai and Okada became a duo had already been recorded.

After all, Fuji Television is also the company directly involved in Nakai’s trouble with women. The name of the employee who is said to be the boss of the female victim of the trouble is well known within the company, and many people said, ‘Considering the close relationship between Mr. Nakai and the employee, it’s possible. We watched with bated breath to see what kind of decision the company would make. However, Fuji Television commented that “no employees were involved” in the matter.

Some employees were dismayed by this, but many others felt that ‘it is a past story that has already been resolved, so there is no problem. Naturally, they would like to continue the program, but there is no telling how big the boomerang will be if “Dareka to Nakai” is broadcast in its current state. They will have to make a difficult decision in the future.

In such a situation, it was NTV that broadcast “Nakai no Mado Revival SP” for the first time in six years on December 27, 2011.

The January 7 broadcast of “The World Mystery News” was also scheduled to be broadcast as planned! The World Oyoten News” on January 7 is also on schedule. It is said that “Gyoten” may be the last time we will see Nakai, so it is highly likely that Nippon TV, which wants viewer ratings at any cost, will force the broadcast rather than comply.

As described above, the commercial broadcasters are currently divided in their responses, but the majority of the production staff is of the opinion that they want the turmoil to be resolved quickly and for Mr. Nakai to come back.

I don’t want to lose Mr. Nakai’s contacts.

Each station has a prominent director or producer known as “Nakai-ban,” and we are able to communicate directly with them. Mr. Nakai is now one of the most respected MCs, and his co-stars trust him very much. He is also known for his lavish gifts to all co-hosts and staff members, and when he hears that a guest is going to be hospitalized, he always sends an air purifier to be placed in the hospital room as a sympathy gift. Although everyone is keeping quiet about it now, I think there are many people who want to give Nakai-kun a piece of their mind for his sake.

Another commented.

As in the case of Junichi Okada taking over as the new MC for “Dareka to Nakai,” there are many former Johnny’s talents who would be willing to appear on the show if Nakai-san would just say a few words. That is how much trust he enjoys from his juniors. They probably don’t want to lose Nakai-san’s goodwill.

Even if he does not get explosive viewer ratings, he is a stable talent, so TV stations will not be able to cut Nakai so easily. Unlike the trouble with Hitoshi Matsumoto, Nakai has already paid the woman a whopping 90 million yen and “settled” the matter, so Nakai’s fans in particular are of the opinion that there is “no problem.

The rest is up to public opinion and sponsors, but there is no way that the TV stations can prepare for new programs just as January begins, making it a depressing beginning of the year for the TV stations.

  • PHOTO Shinji Hasuo

Photo Gallery1 total

Photo Selection

Check out the best photos for you.

Related Articles