Southern, Masaharu Fukuyama, Ado, and others… We now know the hottest songs that “keep viewers hooked” on the latest commercial songs.

The trend is for current artists to sing nostalgic songs

The recent trend in commercial songs is for current artists to sing nostalgic songs. This is because it is expected to appeal not only to middle-aged and older people who used to listen to the original songs in real time, but also to younger people who are familiar with them from the Internet.

Mr. Taichi Aoyagi, in charge of customer success at REVISIO (hereinafter referred to as “R”), a TV viewing data analysis company, said, “R” has been working on this project since January this year, starting from the first episode in November.

R Company used its own analysis to score the amount of attention paid to commercials featuring background music with lyrics that were first aired between January and November of this year. The table above ranks the top 30 commercials that drew the most attention (see [Measurement Methods] at the bottom for specific analysis), with an average of 100. (Please see [Measurement Method] at the bottom for the specific analysis method).

Let’s take a look at the actual ranking. The commercial song that symbolizes the trend introduced at the beginning of this article is “Nantete Idol” (No. 6), sung by actress Yumi Kawai (23), as explained by Sori Yasutake, PR/marketing manager at R Corp.

The song is a Suntory coffee commercial in which Tommy Lee Jones, playing the role of an alien, is inspired by a uniquely Japanese custom. Mr. Kawai, dressed as an idol, sings the same song sung by Kyoko Koizumi in the 1980s in front of many fans. The impact of the song is so strong that it seems to have little effect on the product itself, but that is not a problem. In the past, it was necessary to explain as many product characteristics as possible in a short time frame of 15 to 30 seconds. Now, it is important to get attention. If viewers wonder what the commercial is about, they can search for it on the Internet, and if the strong impact is spread on social networking sites, the advertising effect is doubled.

Aina the End’s (29) “Like a Stream on the River” (No. 9) is another commercial song that has caught on. Mr. Yasutake continues.

The Suntory draft beer in question is a relatively new product and stars Mone Kamishiraishi (Mone Kamishiraishi) and others. Aina the End” sings Hibari Misora’s quiet song in a vigorous rock style to match the image of the product. The fact that they took a song by a Showa-era diva and arranged it with a young audience in mind was probably a factor in keeping viewers hooked.