<figure id="attachment_224175" class="wp-caption aligncenter" style="width: 459px;" aria-describedby="caption-attachment-224175"><a href="#" data-ident_hash="daa23287"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2022/01/matu.jpeg" alt=""></a><figcaption id="caption-attachment-224175" class="wp-caption-text">I want to see Matsumoto Jinshi on New Year&#8217;s Eve! There are many fans who want to see Hitoshi Matsumoto on New Year&#8217;s Eve, but&#8230;</figcaption></figure>
 I&#8217;m not sure if you&#8217;ve heard of it, but I&#8217;m sure you&#8217;ve heard of it. &#8230;&#8230; This is the first time I&#8217;ve seen it.
 NTV&#8217;s popular New Year&#8217;s Eve program, &#8220;Downtown no Gaki no Tsukasa ya Arahende!　(hereinafter referred to as &#8220;Gaki tashi&#8221;), which was a popular annual program on New Year&#8217;s Eve, and aired the special program &#8220;Laugh and Pass the New Year!　There are still many people on SNS who are nostalgic about &#8220;Gakitatsu&#8221;.
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 As per the fans&#8217; opinions, the household viewership ratings for &#8220;Laughing New Year&#8217;s Eve&#8221; were as follows: Part 1 (6:00 p.m. to 9:00 p.m.)7.2 As per the opinion of the fans, the household ratings of &#8220;Laughing New Year&#8217;s Eve&#8221; were as follows5.6.3%. Two years ago, the household viewership rating for the first part of &#8220;Laugh It Up!17.Two years ago, the first part of &#8220;Laugh It Up&#8221; had a household viewership rating of 6 Two years ago, the first part of &#8220;Laugh It Off&#8221; had a household rating of 6.6%, and the second part had a household rating of 114.1 Two years ago, the first part of &#8220;Laugh It Up&#8221; got a household rating of 6 percent and the second part got 1 percent, so you would think that the Nippon TV station would be disheartened. &#8230;&#8230; I&#8217;m not sure what to think. It is said that they have started to work on broadcasting &#8220;Laughing New Year&#8217;s Eve&#8221; again this New Year&#8217;s Eve.
 At a meeting held on January 4, a review of &#8220;Laughing New Year&#8217;s Eve&#8221; was held, and the executive in charge said, &#8220;We saw all the bad points in the last broadcast. I heard that the executive in charge made a positive comment, saying, &#8216;We saw all the bad points in the last broadcast, and we would like to try again this year. I heard that the executive in charge made a positive comment, saying, &#8216;We saw all the bad points in the last episode.
 The reason for Nippon TV&#8217;s insistence on continuing &#8220;Laughing New Year&#8217;s Eve&#8221; is based on certain viewer rating data.
 The reason for NTV&#8217;s insistence on continuing &#8220;Laughing New Year&#8217;s Eve&#8221; is a certain viewer rating data: &#8220;In this day and age, household viewer ratings that can only be roughly calculated are outdated. Nippon Television Network Corporation (NTV) has adopted individual viewership ratings. 13 ages 13 to 49 years old. &#8220;In this day and age, household viewership ratings that can only be roughly calculated are outdated. This is a generation that is sensitive to trends and has money to spend in the market. The sponsors are satisfied as long as they can get the viewership ratings of the core target.
<h2>Surprising ratings for the core target audience</h2>
 So what were the actual core target ratings for &#8220;Laughing New Year&#8217;s Eve&#8221;?
 For the first part, Nippon TV got6.2 In the first part of the program, Nippon TV leads with 2.6% of the total viewers.4.Fuji&#8217;s 2 In the second part, Fuji came in second at 2 %, followed by TV Asahi at 4 %.3.In the second section, Fuji is in first place with 2.5%, followed by TV Asahi with 4.5%. In the second division, Fuji&#8217;s 2.2% was the highest.5.2 In the second division, Fuji was in first place at 2%, followed by Nippon TV at4.2 In the second division, Fuji was first at 2 percent, followed by Nippon TV at 2 percent and TBS at 3 percent.3.In the second division, Fuji was first with 2%, Nippon TV second with 2%, and TBS third with 3%. The second is Nippon TV at 2 %, and the third is TBS at 3 %. We can see that NTV is making a significant dent in the core target audience,&#8221; said an advertising agency executive.
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 There is one more reason why Nippon TV insists on continuing &#8220;Laughing New Year&#8217;s Eve&#8221;. There is another reason why NTV is insisting on continuing &#8220;Laughing New Year&#8217;s Eve&#8221;: they believe that it is difficult to continue broadcasting &#8220;Gakitatsu.
 One of the factors is the Covid-19 disaster. By the end of this year, the situation may become more tense. It would be extremely difficult to record &#8216;Gaki-Taishi&#8217; while taking care of the infection.
 The two members of Downtown have remained silent on the matter. However, the following story is said to be heard.
 It is said that Downtown usually talks about the fact that it is time for them to give way to their younger colleagues. Only he knows whether he feels the same way about &#8220;Laughing New Year&#8217;s Eve,&#8221; but the fact is that many of his younger colleagues from Yoshimoto Kogyo appear in &#8220;Laughing New Year&#8217;s Eve. He may not say it out loud, but he may have high hopes for the future of &#8220;Laughing New Year&#8217;s Eve.
 It&#8217;s true that some programs gain popularity by continuing to run. I hope this year will be a &#8220;Laughing New Year&#8217;s Eve&#8221; for Nippon TV.

 Yasuko Sakaguchi

 At the end of last year, Nippon Television Network Corporation (NTV) cancelled its annual program "Gaki-Tsushi" and its subsequent programs were sluggish. The Internet is full of comments lamenting the "loss of Gakishi. Still, NTV is bullish. What is the unexpected reason for continuing the follow-up programs at the end of this year?

Why Nippon TV is Considering Continuing the New Year’s Eve Program Despite the Loss of “Gakitatsu

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