Using the “time difference” between Japan and Japan… “Go to sleep. The surprising reason why the venture company with the catchphrase “Sleep.

When we request a presentation at night, a PowerPoint presentation is ready the next morning!

Timewitch” drew a lot of attention with its catchphrase “Timewitch”. Timewitch” attracted attention with its catchphrase, “Sleep.

This service started in 2009 as a service to create PowerPoint documents on behalf of clients. The service is a hit, and has gained the top market share among document preparation services.

The system of creating and delivering PowerPoints in the middle of the night, when most people are asleep, was made possible by Japanese living overseas. Taking advantage of the “time difference” between Japan and overseas countries such as Europe and the U.S., a system was created in which Japanese living in the local country complete tasks during the daytime local time and deliver the documents the next morning in Japan.

The main users are people in positions where they need to prepare materials for use in sales, presentations, and meetings.

Presentations and meetings often require visually informative materials such as graphs and images, and the work of incorporating the data at hand into these materials is inevitably necessary.

Those who have been involved in presentations and meetings at work will know that it takes a lot of effort and time to make the documents look presentable and presentable to others. It is nice to have someone who can take care of that tedious work for you.

First, upon receiving a request, a staff member in the position of director compiles the materials sent to him or her and prepares a rough draft of how the materials should be put into a PowerPoint presentation. Based on this rough draft, a production staff member called a “Witcher” creates a PowerPoint presentation, which is then proofread by a staff member specializing in checks and verifications before being delivered to the client.

Because the format is PowerPoint, one advantage is that the client can revise and adjust text and replace images and data after delivery.

However, if the client is still concerned about information leakage, the client can place an order with dummy data and replace only the data portion after delivery.

Of course, there are many other services that provide document preparation services, but what made this venture company famous was its catchphrase, “Go to sleep. The catchphrase that made this venture company famous was the aforementioned “Sleep.

According to Takashi Okada, the company’s representative director, the key to the service’s popularity is that it uses the time difference between Japan and the rest of the world to “turn work around 24 hours a day.

We are now accepting requests 24 hours a day, and we can deliver within 24 hours,” he said.

We also have witchers in Asia, where there is no time difference, so now we can respond during the daytime. Once you experience working 24 hours a day, you can’t stop, as I did.

Wouldn’t it be nice if work was getting done while you slept?”

Timewitch has continued to grow its clientele at an astounding rate of 200-300% each year since its inception. Currently, the company has approximately 3,000 registered domains, with about 400 active users who regularly place orders, and about 80 of these are Tokyo Stock Exchange prime-listed companies.

In our work, the creation of PowerPoint presentations is merely a means to an end. We believe that the most important thing is to focus on the essential results, such as improving sales and expanding business. Our services are used by many companies that want to focus on their original goals.

Another advantage of the company is its 24-hour reception system. The headquarters is located in Shibuya, Tokyo, and the core hours for employees there are 9:00 a.m. to 6:00 p.m., but half of the full-time employees live in Europe, the United States, and other Asian countries and work during the daytime as their core hours in each region, making it possible to accept requests from Japan 24 hours a day.

I believe there are two kinds of value in services: functional value and emotional value.In our case, the functional value is pretty straightforward: ‘You deliver a high-quality PowerPoint presentation within 24 hours. In most cases, I think we appeal to this functional value. In general, we say “fast,” “inexpensive,” and “high quality.However, if too much emphasis is placed on this point, it will lead to a simple price competition, and we venture companies will not be able to compete with large, well-capitalized companies.

On the other hand, emotional value that appeals to people’s feelings can be created without limit, even by venture companies without capital, depending on their ideas. At Timewitch, for example, we have created a catch copy of “Sleep. and the actual customer experience of having a PowerPoint presentation completed while they sleep are good examples. These are the emotional values that differentiate us from our competitors.

Mr. Okada analyzes that by thoroughly appealing to the “emotional aspects” such as emotion and surprise, the company was able to survive the red ocean and achieve a growth rate of 200 to 300% in the world of document preparation services, which can be considered a red ocean.

In a nutshell, it is a service whereby someone else performs the tedious chores that you would have to do yourself while you sleep. During the daytime, people are busy with external correspondence and tend to put off the preparation of documents. This means that work inevitably gets done at night or late at night. The approach that appeals to the emotions, “I’ll take care of the trouble, so you can get some sleep while you’re at it,” is a good idea. This approach, which appeals to the emotions of businesspeople exhausted from creating documents, has resulted in significant growth.

We want to build “Timewitch Hotels” for work all over the world.

Currently, Timewitch employs about 400 Witchers (external staff). These include spouses of expatriates of Japanese companies, students attending local schools, and people who travel the world while working here. Okada plans to take this Japanese network to the next level in the future.

There are currently about 400 Witchers registered with our service, and it is said that there are 1 million Japanese living abroad. What we really want to do is to further increase the total number of Japanese living overseas. To achieve this, it is important that Japanese people have stable jobs even when they go abroad. Our company wants to be a platform that provides that place.

In terms of our physical image and vision, we would like to create facilities like “Timewitch Hotels” in various locations overseas. We want to create an environment where there is work, medical care and childcare, and all the elements necessary for life can be met to some degree. I feel that if we do this, more people will give overseas immigration a try, and as a result, immigration and involvement with other countries will become more casual. By increasing the number of people from Japan who go abroad, we hope to promote the globalization of Japan and, as a result, make the country more competitive in the world.”

Currently, in addition to an outsourcing platform that takes advantage of time differences, including document preparation services, Okada also provides overseas market research services, overseas market entry support, and local interpreter matching, and hopes to eventually expand his community network of Japanese people living overseas. The company was born with the catchphrase, “Sleep. is the catchphrase that gave birth to this venture, which continues to grow into a huge project.

▼ Takashi Okada is President of Timewitch Inc. After graduating from the Department of Physics at Tokyo University of Science, he worked at Fuji Pacific Music, Kayak, and Relic before launching his own business in February 2009 with his co-president and childhood friend, Kennosuke Miura.

Click here for Timewitch’s website.