Daiya Seto’s “divorce and nightlife reports” have the sponsors of his “beauty business” baffled. ……

The November 21 issue of Shukan Bunshun (weekly magazine) reported that swimmer Daiya Seto and his wife, former Japan national diving team member Yuka Mabuchi, have been living separately since this spring and are already in divorce talks.

In 2008, Seto was reported to have entered a love hotel in broad daylight with a CA, and was suspended from sponsorship by All Nippon Airways (ANA) and suspended by the Japan Swimming Federation (JSF) for the rest of the year.

Although Seto was punished, his wife Mabuchi persevered for the past four years without divorcing him. Mabuchi’s popularity increased and she began to appear frequently as a commentator on information programs, and Seto’s “crime” seemed to have faded away.

Daiya has changed since then.

According to the article, Mabuchi’s womanizing habits had not changed, and when he found out that Seto was spending many nights at cabarets in Roppongi and having affairs with several women, he lost his patience and decided to divorce her. In an interview with the fashion magazine “FRaU” the month after the first affair report, Mabuchi said, “As his performance improved, the number of people surrounding him increased,” and “Daiya at that time was a little different and not the person I loved. He was a little bit different and not the person I loved. He must have been in a state of so-called “tengu” (a reporter for a women’s magazine).

There is no doubt that she is a superstar in the swimming world, the pride of Japan, having won a bronze medal at the Rio Olympics, and having competed in three other Olympics in Tokyo and Paris. Naturally, there are still many fans and companies that support her.

After being abandoned by ANA, Seto signed a sponsorship contract last January with a company called “CHARIS & Co.,” which offers cosmetics and esthetic treatments. In addition to Seto, the company also seems to sponsor professional golfers and windsurfers.

Looking at the representative director’s Instagram, there are photos posted of him playing golf with Junichi Ishida and others, in addition to Seto. Incidentally, not only Seto but also his wife Mabuchi follow the representative director’s Instagram. Do they feel indebted to him for saving them in their time of need?

Sponsors are the lifeblood of what women think of them.

Seto’s Instagram shows that he is on a roll. It frequently says “#PR,” mainly for restaurants and fashion brands. In short, he is receiving corporate projects on Instagram.

Mr. Seto has 146,000 followers. The market price for an Instagram project is 2 to 4 yen per follower. If the price were 3 yen, more than 400,000 yen would be in his pocket for one post. TV commercials are a high hurdle, but Insta projects are easy and a good way to make some extra money.

However, if he divorced because of this affair report, it would make a very bad impression. If he had once been forgiven by his wife but continued to “play around at night” without learning his lesson, there is a high possibility that women would be disgusted by his behavior. Mr. Seto’s sponsors are in the cosmetics and esthetic business, so what women think of him is his lifeline. I hear that he is quite perplexed.

Therefore, we asked the company “CHARIS&Co.”, which backs up Seto, about Seto’s future sponsorship contract, but did not receive an answer by the deadline.

Actor Ryuji Harada was once reported to have an affair, but now he frequently performs with his wife, actress Ai Harada, on TV and appears in commercials. Once you make a mistake, you can start over. The effect of “the rain that falls on the ground hardens the ground” is significant.

Will the sponsors and the public forgive Seto’s philandering this time?