After Young People…What’s Next for Netflix, which Produced “Asura’s Asylum” with a Superb Cast?
Ambition” showing through in the recent lineup
Major works that have been distributed as Netflix originals and attracted a lot of attention include the “Naked Director” series (’19, ’21), which depicts the epic orchestration of legendary sexy video director Toru Muranishi; the “Alice in Imaginary Land” series (’20, ’22), where the main characters, gamers, take on a real-life death game; and the “Sanctuary- The World of Sanctuary” series (’21, ’21), which depicts the backstage of sumo. The “Alice in Imagine Land” series (’20, ’22), in which the main character gamers challenge a real death game; “Sanctuary” (’23), which depicts the backstage of sumo wrestling; and “The Ninjas” (’24, ’25), which depicts the lives of ninjas living in the modern age. The House of Ninja” (’24), which depicts the lives of ninja living in the modern age. All of these films were stimulating and aimed at the younger generation.
In comparison, “Jijishi-tachi” was based on an actual fraud case, and “Kyokaku-join” depicted the backstage of the women’s professional wrestling boom in the 1980s, and was also appealing to middle-aged and older viewers. As for the future lineup, it has already been announced that “Shinkansen Daihaku”, a reboot of the panic movie released in 1975 starring the late Ken Takakura, will be produced as a movie starring Tsuyoshi Kusanagi (50) and distributed in ’25. Like “Asura no Gotoku” announced this time, the lineup seems to be quite “sexy” compared to the past, but Netfulli’s future strategy is clearly laid out in this lineup.
Currently, Netfull has few original Japanese content for middle-aged and older viewers. In order to attract new subscribers in the future, the company has decided to target even more middle-aged and older viewers, and has decided to produce and distribute “Asura no Gotoku”. In the future, we will probably see a series of productions with casts comparable to NHK’s historical dramas and morning dramas, featuring big names that would be difficult to book for regular TV and film productions.
Television has long been called the “media for middle-aged and older people,” and Netflix is about to encroach even further on this “sacred territory.
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