The new program “THE MC3” is off to a tough start… Why Masahiro Nakai’s “reputation in the MC industry” has not changed.

One-twentieth the level of popular programs

One month has passed since the start of broadcasting, and it has had a tough start.

The new program “THE MC3” (TBS) started on October 21. The previous season of “Johnson,” a variety show featuring many popular comedians, was aired in the same slot, but it was cancelled after only one year due to poor performance. This program, which had been aired as a special program until then, was suddenly selected as its successor.

Masahiro Nakai (52), Koji Higashino (57), and Hiromi (59) were appointed as MCs. Each time, various guests were invited, and the three MCs and their guests were surveyed to find out what the public thought of them.

The fourth episode was broadcast on November 11, and the household viewership rating was 5.3%, second from the bottom in the same time slot. The number of registered viewers for the distribution service TVer, which is emphasized as one of the indicators, was only 55,000. Considering that popular variety shows have more than 1 million registered viewers across the board, this is about one twentieth of the level, which is a lonely number.

The topics of conversation are also rather negative in nature. For example, many viewers found it unnatural that in the first broadcast, Mr. Nakai’s career was described as “a national MC who has been active in a wide range of activities, including variety and sports programs,” and that his history with “SMAP” was not mentioned.

In the second episode, when the theme was views on marriage and the family, the interview on the street titled “Pissed-off Husband’s Behavior,” was full of excessive and man- and husband-disparaging opinions about the three MCs, which raised questions about the content of the interview.

(TV magazine writer) “For Nakai, the long-running program “The! This was Nakai’s fourth prime-time talk variety show, following the long-running “The!

TBS raised the upper limit of the expected audience for its variety programs from 49 to 59 years old during this fall’s program reorganization. This is also the reason why the station has steered the program away from “Johnson,” in which mid-career comedians served as MCs, to one in which three people in their fifties are the main stars. However, so far, the results have not been positive,” said a source from the production company.

The new program has had a tough start. Naturally, one wonders if the reputation of Nakai, one of the MCs, has declined, but he has not lost support from the …… scene.

When you win a horse race, you even pay a “car allowance” to the staff.

A director of a variety show at a key station revealed, “He is still a hardworking person who reads the script thoroughly before recording the show.

He is still a hardworking person who thoroughly reads the script before recording a program. As in the case of “Dareka to Nakai,” he has a reputation for his ability to elicit the true feelings of guests in interviews, and the same is true of “The MC3. He is a hard worker, but he never shows any signs of it on the show, and we are encouraged by the way he proceeds in a viewer-first manner and enjoys the show together.

Another reason for his popularity among TV people is his behavior when the cameras are not rolling. He is a ‘good big brother’ to the staff,” the director continues.

I think the reason he is so popular onsite has to do with his frankness in the waiting room. Although he is in the position of a major figure, he never complains about the lunches or other gifts given to him in the waiting room. On the contrary, he would ask his fellow entertainers, “Have you eaten the new side dish from Seven-Eleven? He has a folksy side as well.

When he visited the racetrack to watch a race on his own, he ordered a MacDonald’s because he hadn’t eaten one recently when the staff tried to buy him a gift. Incidentally, since Nakai-san won that day, he gave the staff 10,000 yen for the ride (laugh). I think this “big-brother” attitude is one of the reasons why he is so popular with the TV crew.

Unlike the show’s reputation, Nakai’s reputation on the spot is still good.

However, there is still a possibility that “The MC3” could become a long-lived program.

Mr. Nakai’s strength is his “interaction” with the senior talent. Nakai’s strength lies in his interaction with the senior talent. Since he was young, he has been involved with a great number of seniors such as Tamori (79), Takaaki Ishibashi (63), and Hitoshi Matsumoto (61), so he is very good at acting as a cute junior. If he can successfully turn the show around with the MC skills he has cultivated while taking advantage of his outstanding “junior power,” he may be able to achieve a V-shaped recovery.

Can Nakai be able to save the show from a difficult situation?