The broadcasting rights fee is estimated at 300 million yen… TV stations are fighting over the “revival concert” of “Arashi” to be held next spring. | FRIDAY DIGITAL

The broadcasting rights fee is estimated at 300 million yen… TV stations are fighting over the “revival concert” of “Arashi” to be held next spring.

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The five members have not been seen together since their hiatus on December 31, 2008.

Commercial key broadcasters vying for broadcast rights to the concert

The 25th anniversary concert of “Arashi” is expected to be held in the spring of next year, and the fans are in a frenzy. A major entertainment industry insider explains.

A major entertainment industry insider explains, “Since this is the 25th anniversary of their debut, the concert was originally scheduled to be held this November. However, it seems that the concert has been postponed to next spring because of the time required to adjust the rights between Arashi and STARTO ENTERTAINMENT (STARTO) regarding the distribution of proceeds from the concert and sales of goods. The most likely date is GW, with a one-night-only concert at either the National Stadium or the Nippon Budokan being the most likely venue.

Jun Fukuda, who became president of STARTO in December of last year, was also involved in the “revival” of the one-night-only “Arashi” concert.

Mr. Fukuda was trying to give STARTO a big boost with the “Arashi” concert, but it took a long time to arrange the rights. However, it took time to adjust the rights, and negotiations with the leader, Satoshi Ohno (43), also proved difficult, so the concert had to be postponed.

As for Ohno, a key figure in the revival of “Arashi,” there have even been reports that he will retire after next spring’s concert, but from the perspective of Arashi and STARTO, “It cannot be that easy to call it quits,” says a staff member at a record company.

The number of members of the “Arashi” fan club was estimated to have exceeded 3 million at one point. Although some fans have left the club after the suspension of activities, the current membership is estimated to be no less than 2 million. The annual membership fee for the fan club is 4,000 yen, which translates to annual sales of approximately 8 billion yen. The future of “Arashi,” which is a dollar box, cannot be determined solely by the will of its members.

Two commercial broadcasters are said to be targeting the concert rights of “Arashi.

NTV and Fuji Television are said to be in a behind-the-scenes battle. The broadcasting rights fee is estimated at 300 million yen. The fee for the broadcasting rights is estimated at 300 million yen, which is equivalent to the broadcasting rights for one game of the recent World Series. However, it should be easy for Nippon TV and Fuji to recover the fee since they can use the concert footage for distribution on “Hulu” and “Fuji TV on Demand,” respectively. Real-time viewership ratings can also be expected to be substantial. Nippon TV, which has Sho Sakurai (42), Masaki Aiba (41), and Kazunari Ninomiya (41) in regular programs, is considered to be one step ahead.

Speaking of Nippon TV and Fuji, it is worrisome that the Dodgers temporarily “froze” their coverage of Shohei Otani’s (30) new residence by introducing it in a competitive manner.

  • PHOTO Shinji Hasuo

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