The background behind Da-iCE’s Reco University award and its controversy on the Internet

NHK’s “Kouhaku Uta Gassen” and the “Japan Record Awards” are two of the most popular events that close out the year.

Last year, Da-iCE, a five-member vocal and dance group affiliated with Avex, won the grand prize with “CITRUS. Last year, Da-iCE won the grand prize with “CITRUS. The group is in its tenth year of existence, and its twin vocalists, Sota Hanamura and Yudai Ohno, are known for their four-octave high tone voices.

The song “CITRUS” was released in November 2008 as the theme song for the NTV drama “Kyokushubudo” and became a long-running hit. It became a long-running hit. It became the second male dance and vocal group to surpass 100 million cumulative streaming views after BTS.

When the grand prize was announced, the members rolled their eyes and said, “Really? The leader, Kudo, then said.

I would like to express my gratitude to all the fans for their support. I want to express my gratitude.

I want to express my gratitude.

I would like to express my gratitude. At first, there were some who favored Kiyoshi Hikawa, who celebrated the 20th anniversary of his debut last year and pushed the envelope, and AKB48, whose fierce dance became a hot topic. However, in the second half, Da-iCE seemed to take the lead.

The selection process for Recodai is based on the votes cast on the day of the awards ceremony by people from TBS, which broadcasts the program, lyricists and composers, as well as one representative from each of the general and sports newspapers. Although fairness and impartiality are the hallmarks of the awards process, it has been suggested by some that the process of selecting the 10 winners of the Best Picture Award, or the “Gold Award” as it is commonly referred to, is in many ways a game played by the heavyweights of the entertainment industry and record companies. In ’16, a current judge was exposed in a weekly magazine for allegedly paying for the selection process, and there was a lot of talk on social media about a “big race. In response to this, the sports journalist mentioned above said

In response to this, a reporter from one of the sports publications mentioned above said, “Recently, there has been a decrease in the amount of blatant ‘brute force’ in the industry, and it is believed that a balance has been struck. If there is a discrepancy between the songs that the public is satisfied with and the results of the judging, the judges will think it is not good. It’s a good thing.

He said. In other words, the judges voted for Da-iCE this time after considering the excellence of their songs and their achievements.

However, the timing may have been bad for Da-iCE. On December 29th, the day before Recodai, there was an article on Bunshun Online titled “The bonus I received this year is in the single digits,” which was the “heartbreaking cry” of an Avex employee.

The article was about the plight of Avex, which is suffering from the Covid-19 disaster, but in the article, there was a mention of Avex employees talking about the company’s chairman, Katsuhito Matsuura, and Da- iCE. iCE.

Of course, as I mentioned above, there is no doubt that the award was chosen on the basis of “performance and merit”, but perhaps this article had an impact on the SNS as well. When the grand prize for Da-ice was announced, there were a lot of comments on SNS saying, “I see, that’s how it is.

The poor thing is Da-iCE. They’ve been working hard for 10 years, but there are people who have strange suspicions about them… However, it’s the fate of stars to turn around even those who look at them that way. But it is a star’s destiny to turn around even those who look at them that way.

A medium-sized record company executive said. There is no doubt that the award-winning song “CITRUS” is a masterpiece. With the award as an impetus, we hope that they will make further progress in 2010.