NHK cuts Shinosuke Tachikawa and others to appease “young people who don’t watch TV

Long-lived programs will be reviewed without exception.

This is a comment made by Mr. Satoshi Masashiro, Director-General of NHK Broadcasting, at a regular press conference held at the end of last year.

NHK’s long-running programs “Tameshite Gatten! and “Variety Life Laugh Encyclopedia” will be terminated in March this year, but it was too obvious and innocuous a decision.

I can’t say, “This program is special, it’s a sanctuary.

There is no way he could say, “This program is special.

It’s not just NHK. This spring, “Emiko Kaminuma’s Chatterbox Cooking” (TV Asahi) will end its 27-year history. Since programs are live, there are short-lived programs that last only one school year (three months) and long-lived programs.

A broadcasting reporter from a general newspaper pointed out that both commercial broadcasters and NHK are trying to cut long-lived programs.

A reporter for a general newspaper pointed out that “both commercial broadcasters and NHK are cutting long-lived programs. A reporter from a general newspaper pointed out that “both commercial broadcasters and NHK are cutting long-lived programs.

Even NHK, which is not affected by commercials, wants to shift its programming to young people, according to a source. Commercial broadcasters make programs targeting 20- to 49-year-olds who watch commercials and buy more, but they also want to attract viewers around the age of 20 so that they will become buyers when they reach their 30s and 40s.

From this point of view, an interesting picture emerges.

TV stations are now trying to make TV programs for young people who don’t watch TV. This is quite a contradiction. Nevertheless, it would be a victory for the TV stations if they can create programs that can really be watched by young people.

Do they have a chance?

Even a TV fan like me doesn’t watch TV dramas anymore unless I’m working. If you watch Korean dramas on Netflix, you will be hooked by the overwhelming passion of the script and actors. Japanese dramas are too lightweight.

So points out a writer in charge of TV articles on a website. Isn’t there any alternative to Japanese variety and information programs being distributed? I questioned him.

The point is, it’s a battle for time. The bottom line is that it is a battle of time grabbing. If time is taken up by online dramas, there is no time to spend elsewhere.

Netflix, Disney Plus, Hulu, and other video distribution services offer more movies than you could watch in a lifetime. Those have a monthly fee, but there are also free videos on YouTube and ABEMA, and it’s not uncommon for an hour or two to fly by just watching TikTok.

I know! That’s how it is with today’s younger generation, known as Generation Z. They have no interest in the consumer electronics that earlier generations incorporated into their daily lives as television.

Advertising expenditures in Japan circulate within the triangle of the Japan Advertisers Association, the Japan Advertising Industry Association, and the private media. The triangle does not collapse easily.

It may be warped, but it does not collapse. We, the consumers, are the ones who pay for the advertising that circulates.

There is no way for us to escape from the world of advertising. Whether on TV or free video sites, advertising is involved. The only way to escape is to use video streaming services (although there is a way to only watch NHK…).

If you think about it, the situation where young people are moving away from TV can also be called the situation where young people are moving away from advertising.

This is the reason why all the commercial broadcasters are trying to “cut longevity” and target the youth. The reason is that they need to make young people into consumers. That is the mission of commercial broadcasters. At one time, videos of minimalists on YouTube were all the rage.

But if you put up a project like that on a TV information program, it won’t go through. I heard from a TV writer that such a plan would not be accepted by TV information programs because it would deny consumption.

The same is true for TV stations.

In the same way, TV stations don’t put together programs to examine the decline of TV among young people (even though they could). In the same way, TV stations don’t put together programs to examine the decline of TV among young people (even though they could), and they don’t put together programs to ask how long TV will last (even though they could).

If such a program could be made, it would mean that they are facing the reality and may be able to find a way out.