Is this an attempt to crush Yudo? Nippon TV sent an “assassin” from a big-name idol to Yumiko Udo, who was about to start a new program.

On October 6, Yumiko Arido, 55, will start a new program “Arido Times” (TV Asahi, every Sunday from 8:56 p.m.). The TV Asahi bureau is said to be in an uproar after it was discovered that an unexpected “assassin” will be sent to the station to take the helm of this news program. On the day of the first broadcast, NTV has decided to air the popular variety show “Nino-san to Asobo” (19:58 – 21:54).

The program was broadcast on February 25 this year with a household rating of 11%, and on August 7 last year with a household rating of 8.8%. The special program of “Nino-san” was purposely aired on the first broadcast of “Arimoto Times” on Sunday. This is a “program crusher” and a “crusher of Udo,” according to a TV Asahi insider.

Reason for “destroying” Udo

But why does Nippon TV need to destroy the new program?　For about six years, Arifodo has been the anchor of “news zero” (Nippon TV), and is currently appearing as the MC of the music program “with MUSIC” (Nippon TV). She must be an important presence for Nippon TV, but …….

The relationship between the two has never been good. It is said that the reason for this is that Ms. Arifumi unilaterally left “news zero,” for which Nippon TV had invited her to anchor with the utmost courtesy, saying that she wanted to try a new field. With MUSIC” is also not doing well in terms of viewer ratings. There are even calls in the industry that the program will be terminated at the end of March next year. It is quite possible that Nippon TV is acting out of hatred toward Arifumi.

A person in charge of programming at a major commercial broadcaster adds, “This time, ‘Nino-san and Asobu’ are going to be the first to be asked to do the show.

This “Nino-san to Asobo” was called a “special program to commemorate the transfer to prime time,” and actors Takayuki Yamada (40) and Erika Toda (36) and other splendid guests were invited to the program. The “Nino-san Family” of Fuma Kikuchi (29), Tomonori Jinnai (50), and Nao Asahi (30) will also appear. These members enjoy a wide range of viewer support, especially among the core audience (men and women aged 13-49). The back-up program, “Arikata Times,” will probably eat up a lot of the numbers. TV Asahi’s upper management has reportedly requested a “10%” viewership target for “Arifumi Times,” and considering that the average household viewership for “Sunday Station,” which had been broadcast in the same slot until September, was 9.1% in September, it will not be easy to clear the target. It is not an easy task to clear the rating. It may drop to the 5-7% range after “Nino-san to Asobo” cuts into it.

What kind of a start will it make?