Bold Dresses Worn by Actresses Capture the Attention of High-End Brands
Louis Vuitton, Chanel, Prada......Why were they chosen as ambassadors?
Suzu Hirose (26) represents “Louis Vuitton,” Haruna Kawaguchi (29) represents “FENDI,” and so on. Japanese actresses are becoming domestic ambassadors for international brands one after another, and they share a common trait.
Suzu Hirose (26)
The poise of an actress who is a regular at international film festivals.
【Louis Vuitton】
“By selecting actresses popular in Asia outside of Japan, the aim is to reach audiences in South Korea and China as well. Increasingly, celebrities who have appeared in globally released productions on platforms like Netflix, such as Rikako Yagi (23), are being chosen as brand ambassadors.
The contract fees range from 20 million to 100 million yen per year. There are contracts that only require promotion on social media and contracts that also involve attending overseas launch events, with the 11 women featured this time being the latter. Since they also gain exposure in foreign media, these opportunities can serve as a stepping stone for their international careers. Many of them are already regular users of these brands, making it a lucrative job where they receive discounts and access to new collections,” said a representative of a famous high-end brand.
Global high-end brands often originate in Europe, and it is challenging to establish branding from scratch in Japan, which is geographically and culturally distant.
“Rather than spending money on commercials or online ads where it’s hard to predict who will see them and how many, it’s more efficient in terms of time and cost to appoint celebrities with millions of followers who admire them as ambassadors. Advertising through the ambassadors’ social media accounts can also instill brand aspiration in people living in areas without nearby stores and in young people who don’t watch TV,” the same source added.
Feast your eyes on the stunning outfits chosen by some of the world’s top brands.
Mei Nagano (24)
With the success of domestic films overseas, she is hugely popular in China and South Korea.
【PRADA】
Rikako Yagi (23)
With a dignified presence, she elegantly wears a black dress.
【DIOR】
Nana Komatsu (28)
She has risen from ambassador to becoming the “face” of the brand.
【CHANEL】
Haruna Kawaguchi (29)
Became the brand’s ambassador following the huge success of her leading drama.
【FENDI】
Ayaka Miyoshi (28)
Tiffany & Co.
