<figure id="attachment_385276" aria-describedby="caption-attachment-385276" style="width: 1323px" class="wp-caption alignnone"><a href="#" data-ident_hash="b84fcdb8"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2024/08/873f7928a67f9eb43294b3336664637b.jpg" alt=""></a><figcaption id="caption-attachment-385276" class="wp-caption-text">Yuko Ogura, aka &#8220;Yukorin,&#8221; has been attending Shirayuri Women&#8217;s University as a &#8220;college student&#8221; since last year. &#8230;&#8230;</figcaption></figure>
 Stock prices are plummeting all over the world.
 On August 2, the closing price of the Nikkei Stock Average plummeted 2,216 yen to 35,909 yen.
 This was the second largest drop on a closing basis since Black Monday, following October 20, 1987 (down 3,836 yen). The U.S. IT-related Nasdaq and S&amp;P 500 are also in a downtrend.
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 On January 1 of this year, the government revised the NISA system, expanding the tax exemption limit and period for profits. The Japanese people, who had been suffering from the weak yen and high prices, rushed to invest, especially in U.S. stocks, which were booming and inflation was overheating, and in all-country stocks, which invest in stocks all over the world. However, the more they bought foreign stocks, the more they bought in dollars, which spurred the yen to weaken.
 However, when the BOJ decided at its monetary policy meeting on July 31 to raise its policy rate by an additional 0.25% or so, the yen appreciated rapidly, rising to the ¥146 per dollar level (as of August 3).
 Raising interest rates makes it harder for companies to raise funds and invest in their businesses. However, there is a large gap with the U.S. policy rate, and Japan probably had no choice but to raise interest rates in order to halt the yen&#8217;s depreciation.
 Since Japan&#8217;s major corporations make a large profit from exporting their products, their business performance will deteriorate if the yen appreciates. Investors, not wanting to be affected, will sell their stocks, which will naturally lead to a decline in stock prices. This would reduce tax revenues for the government. On the other hand, from the perspective of the general public, a strong yen has its advantages, such as cheaper imports and cheaper overseas travel,&#8221; said an economics reporter for a national newspaper.
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 The new NISA, which the government has been pushing with great fanfare, is being met with screams, especially from &#8220;novice investors&#8221; who have only just begun using it, due to the recent stock market plunge. Some of them took a screenshot of their brokerage firm&#8217;s profit/loss screen and reported a &#8220;loss of 20 million yen,&#8221; which sounded like a tragic story.
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The media, including television, has been fueling such &#8220;investment fever. The &#8220;New NISA&#8221; has been featured daily in the media.
 When introducing the new NISA on TV, they never use the word &#8220;profitable. I don&#8217;t even make a blatant recommendation. We only introduce the system in a straightforward manner.
 However, since the new NISA system itself is beneficial, many people must have thought, &#8220;I&#8217;ll start the new system, too. Although I feel a sense of regret for those who lost money, we too are being swayed by the government&#8217;s financial policies. I think it is important to remember that &#8220;investment is a personal responsibility. &#8230;&#8230;&#8221; (Information program director)
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 However, as a result, when Japanese people bought stocks en masse, the government raised the policy interest rate and caused the stock prices to plummet. The TV personality Yuko Ogura was aware of such a &#8220;fishy smell&#8221; in the country.
 Ogura was a guest on the January 6 broadcast of &#8220;Know the News and You&#8217;ll Make a Rowdy Profit! ～2024&#8221; (ABC TV), Ogura was asked if she was using the &#8220;New NISA.
 I haven&#8217;t touched it. The government is pushing it. I wondered if there was anything good in what the government was promoting. There must be something behind it.&#8221;
 There is no such sweet talk in the world that says, &#8220;Even if you leave it alone,&#8221; or &#8220;It&#8217;s a dream. I don&#8217;t believe in the word &#8220;permanent.
 Ogura, who has experienced both sweet and sour times, seems to have realized something.
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 In response to the recent stock price plunge
 Yuko was right.
 Her comment that &#8220;Yuko Rin was right&#8221; and that her prediction was &#8220;right on the mark&#8221; has been gaining momentum on SNS and other social networking sites.
 Ogura was originally a top mamatare, but she divorced for the second time in 2010. New mamatare came out one after another, and it was undeniable that she had become less present than in the past. However, the attention that Ms. Ogura&#8217;s comments attracted this time made her &#8220;calmness&#8221; and &#8220;intelligence&#8221; stand out and gave her a sense of trust.
 This in turn increases the number of consumers who say, &#8220;If Ms. Ogura recommends it, I want to buy it,&#8221; and &#8220;It must be a good product,&#8221; which means that more companies will want to use her. I think we will see more and more commercials featuring her, especially for household products and cosmetics. It is quite possible that she will become a top mamatare again,&#8221; says an ad agency official.
 If the stock price goes down, it will probably go up someday. However, there seems to be no doubt that Yuko&#8217;s &#8220;stock&#8221; as a celebrity will rise.

 Ippei Hara

 The stock market fell to the second largest drop since Black Monday due to the Bank of Japan's interest rate hike. People who have been investing using the "New NISA" called for by the government are screaming, but amidst all this, a comment made by a mamatare is attracting attention. ......

&#8220;Is there anything good that the government recommends?&#8221; Yuko Ogura&#8217;s &#8220;rejection of NISA&#8221; comment attracts attention as stock prices plummet, and she is back as a &#8220;top mamatare.

“Is there anything good that the government recommends?” Yuko Ogura’s “rejection of NISA” comment attracts attention as stock prices plummet, and she is back as a “top mamatare.

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