It’s not just Anmika! Naoki Hosaka, who produces products with sales of 3 billion yen… A way of life common to all mail order stars

Mail-order programs have become the killer content of TV programs.

In the past, it was a place for semi-retired celebrities to make some extra money. In the past, it was a place for semi-retired talents to make some extra money, or worse, a “refuge for failed talents,” and the term “mail-order talent” was even coined. Recently, however, the mail-order industry has become more active due to the demand for Corona and other factors, and the market size has increased by approximately 80 billion yen in the 10 years through 2010 (according to a survey by Nippon TV’s Human Resource Center). In line with this trend, we are seeing more and more front-line celebrities appearing in the industry.

In the case of TV commercials, it takes at most one day to record three months’ worth of work. For example, 10 to 15 films are recorded in one day and broadcast for three months. The fee is about 1,000,000 yen at the lowest end, so it is very cost-effective. In the past, we did not do business with the talent because of their pride, but recently we have been trying to sell to them,” said a mid-level entertainment executive.

The number of mail-order programs themselves has increased, and many celebrities now appear on them, but two of the brightest are the “king of mail-order” Naoki Hosaka and the “queen of mail-order” Mika Anne. The two are not only “amazing” and “convenient,” but also “very good. However, these two are not the only ones who say, “It’s so convenient!　I wish we had one of those” or “I can’t believe the price is so reasonable,” they are somewhat different from the mail order celebrities who just introduce products with overreactions.

They introduce and sell products that they themselves have produced, and these products are a huge hit.

The supplements and other health foods and goods produced by Hosaka, which sell 300 million yen a day, are very popular, and recently his “Foot Energy Pro/Foot EMS” series has become a hit, selling a total of 3 billion yen. Speaking of Hosaka, everyone knows that she had a spectacular experience in the past and led a tumultuous life.

When he was seven years old, his parents committed suicide. After graduating from junior high school, he entered a local high school but dropped out after one year. After graduating from high school, he worked part-time while attending a regular high school and worked as a props attendant for a theater company. After making his debut as an actor, he quickly rose to prominence and won the Japan Academy Award for Best New Actor for the movie “Pate-o” in 1992, becoming one of the most popular actors in Japan. With his sweet mask and sex appeal, he was very popular among women.

He was once a talented actor who appeared in countless dramas, but in 2000 he suffered from peritonitis and ruptured internal organs and was temporarily in critical condition. This serious illness led him to change his ideas about health and eating habits, and he became a certified food analyst and junior vegetable sommelier, and established a company that also develops health food products. She has since established a company that develops health food products.

Anmika, on the other hand, has been very successful in using her experience as a former model to compete with fashion items that she has produced herself. Unlike Hosaka, she has not had a smooth sailing life, even though she is such a “hot seller” that she can be seen on TV every day.

As she has said on variety shows and talk shows, “I lived with my family of seven in a four-and-a-half-mat room,” “I lived in a house with a bathroom when I was 18,” “I went to a fruit and vegetable market about three stops away to pick up discarded fruits and vegetables,” “When I broke my nose, my mother had to fix disposable chopsticks to my nose because she could not pay for my medical bills,” and so on. When I broke my nose, my mother fixed it with disposable chopsticks to my nose and healed it by herself because she couldn’t afford the doctor’s fee,” and so on. However, you don’t feel a sense of tragedy when you listen to her stories. As she says, this is probably because her family has lived positively while enjoying their poverty.

That is what they have in common. They have not been discouraged by any past calamities, but rather have transformed their experiences into ideas and ingenuity to live positively, which has brought them to where they are today.

Looking at the success of these two, “mail-order TV” is no longer a “graveyard” or a “temple” for failing talents, but is becoming one of the goals for which they are striving.