It’s not just Anmika! Naoki Hosaka, who produces products with sales of 3 billion yen… A way of life common to all mail order stars

Mail-order programs have become the killer content of TV programs.

In the past, it was a place for semi-retired celebrities to make some extra money. In the past, it was a place for semi-retired talents to make some extra money, or worse, a “refuge for failed talents,” and the term “mail-order talent” was even coined. Recently, however, the mail-order industry has become more active due to the demand for Corona and other factors, and the market size has increased by approximately 80 billion yen in the 10 years through 2010 (according to a survey by Nippon TV’s Human Resource Center). In line with this trend, we are seeing more and more front-line celebrities appearing in the industry.

In the case of TV commercials, it takes at most one day to record three months’ worth of work. For example, 10 to 15 films are recorded in one day and broadcast for three months. The fee is about 1,000,000 yen at the lowest end, so it is very cost-effective. In the past, we did not do business with the talent because of their pride, but recently we have been trying to sell to them,” said a mid-level entertainment executive.

The number of mail-order programs themselves has increased, and many celebrities now appear on them, but two of the brightest are the “king of mail-order” Naoki Hosaka and the “queen of mail-order” Mika Anne. The two are not only “amazing” and “convenient,” but also “very good. However, these two are not the only ones who say, “It’s so convenient!　I wish we had one of those” or “I can’t believe the price is so reasonable,” they are somewhat different from the mail order celebrities who just introduce products with overreactions.

They introduce and sell products that they themselves have produced, and these products are a huge hit.

The supplements and other health foods and goods produced by Hosaka, which sell 300 million yen a day, are very popular, and recently his “Foot Energy Pro/Foot EMS” series has become a hit, selling a total of 3 billion yen. Speaking of Hosaka, everyone knows that she had a spectacular experience in the past and led a tumultuous life.