<figure id="attachment_370795" class="wp-caption alignnone" style="width: 518px;" aria-describedby="caption-attachment-370795"><a href="#" data-ident_hash="a79be864"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2024/04/052955a4502ba31976c3aa7cb974b78b.jpg" alt=""></a><figcaption id="caption-attachment-370795" class="wp-caption-text">Alice Hirose plays the lead role in her first Tsukishin (Monday 9) drama. In the drama, she is single-mindedly nursing her lover, believing that he will wake up. &#8230;&#8230;</figcaption></figure>
<p>The third episode of &#8220;366 Days,&#8221; a Fuji TV series starring Alice Hirose, was aired on March 22, and a brief glimpse of the drama in the trailer led some people on social networking sites to ask, &#8220;Is it going to be the same pattern again? The third episode of &#8220;366 Days,&#8221; a Fuji TV drama series starring Alice Se starring, was aired on the 22nd.</p>
<div data-friday-ad-slot="AD_inArticle"></div>
<p>366 Days&#8221; is an original story inspired by the famous song of the same title released by HY in 2008. It is said to be an epic love story about a man and a woman who set out to fulfill a love that did not come true in high school over the past 12 years, and continue to love each other despite facing unexpected tragedies.</p>
<p>At the end of the first episode, Haruto (Maeda Go Atsushi) was seriously injured while trying to save a child who was about to fall from a bridge, and he remains unconscious, not knowing whether he will wake up or not. This happened just as he and the heroine Asuka (Alice Hirose) were finally able to confirm their feelings for each other and start dating after 12 years.</p>
<p>In the second and third episodes, Haruto remained asleep in his hospital bed as the story unfolded, but in the last trailer, there was a cutaway shot of him seemingly waking up.</p>
<p>The Internet responded, &#8220;No way, amnesia again? Amnesia, the fourth film? There were voices that expressed concern about the future development of the drama, saying, &#8220;In the drama series of the April cool season, there will be a scene in which Haruto wakes up.</p>
<div data-friday-ad-slot="AD_inArticle"></div>
<p><span class="strongInContent"> In the April season, &#8220;Kururi&#8221; (TBS) and &#8220;9 Border&#8221; (TBS) both feature amnesiac characters. Also, &#8220;Unmet&#8221; (Fuji TV) has a main character who has amnesia and can only remember for one day. In the trailer, there was no indication that Haruto is an amnesiac, but since the storyline so far has been the same as in conventional romantic dramas, viewers may have guessed what would happen next,&#8221; said an entertainment magazine writer.</span></p>
<div data-friday-nextpage-lead="It's like a 'goofy drama."></div>
<p>After the first episode went on the air, some people on the Internet seemed to be reminded of the &#8220;Curimu&#8217;s Beta Drama,&#8221; a variety show from the past that condensed the usual goofy scenes from hit dramas into short episodes.</p>
<p><span class="strongInContent"> The &#8220;sticky&#8221; points mentioned were: &#8220;The main character can&#8217;t forget his love from his school days, the main character&#8217;s love interest is an ace in the athletic club and a girl&#8217;s dream, the two like each other but their paths cross with a single word, they meet again at a class reunion and fall in love all over again&#8230;. The first episode also featured Asuka and Haruka. In addition, the first episode depicted the story of Asuka and Haruto&#8217;s high school days until they met again after 12 years and finally confirmed their feelings for each other, which may have given the episode a more &#8220;digested&#8221; feel.</span></p>
<p>Household viewer ratings for &#8220;366 Days&#8221; were 7.2% for the first episode (according to Video Research, Kanto region, the same below), but perhaps the overly predictable plot in the first episode had a negative impact on the ratings, which plummeted to 6.4% in the second episode. The third episode saw a further drop to 5.9%. The previous season&#8217;s &#8220;Because You Gave Mei Nagano&#8217;s Heart,&#8221; also starring Mei Nagano, plummeted from 7.2% in the first episode to 5.8% in the second episode, and remained mostly in the 5% range thereafter. It seems likely that &#8220;366 Days&#8221; will follow the same path. It was thought to be aiming for core viewership among young viewers, but apparently the numbers there are not good either.</p>
<p>On the other hand, however, the number of subscribers to the Tver favorite list is strong, ranking second among serial dramas in the April season. Incidentally, &#8220;Kimi ga Kokoro wo~&#8221; is also in second place among January season dramas. Perhaps Fuji Television has been making programs with the &#8220;Tver&#8221; target in mind from the beginning? We asked Takahiko Kageyama, Professor of Media Creation at Doshisha Women&#8217;s University.</p>
<div data-friday-nextpage-lead="Young viewers say, &quot;Interesting! Some said, &quot;It's funny!"></div>
<p><span class="strongInContent">I think Fuji TV is the same way. However, Tver&#8217;s numbers are also good, so I think they are trying to get those as well.</span><span class="strongInContent"> It is the creators&#8217; hope that viewers will look forward to watching the program each week. However, we are entering a time of great change in viewing patterns, especially among today&#8217;s young viewers. The key to the future power of the TV medium will be how we can make them watch in real time.</span></p>
<p><span class="strongInContent"> In the case of TV Asahi, for example, household viewership ratings are good because they are strong among middle-aged and older viewers who support real-time viewership. In the case of Fuji Television, the axis has always been that they are appreciated by younger viewers, and as far as I know, that has not changed. That may be why they stick to romantic dramas even in their Gekkan 9 series.</span></p>
<p>He also says that the fact that the stories are &#8220;sticky&#8221; is not a bad thing.</p>
<p><span class="strongInContent"> When I ask students, they say that &#8216;366 Days&#8217; is interesting! They say, &#8220;366 Days is interesting! We middle-aged and older people have seen similar dramas dozens of times, so what may seem &#8220;goofy&#8221; to us may not necessarily be so to younger viewers. There are two types of viewers: those who like &#8220;goofy&#8221; stories, and those who are a bit skeptical and tend to watch them.</span></p>
<p><span class="strongInContent"> To be honest, when I was watching &#8220;366 Days,&#8221; I had a hard time thinking that Atsushi Goh would remain asleep until the end. But when I saw the preview for the fourth episode, I thought, &#8220;Oh, this is how it&#8217;s going to be! I thought. The script is written by Ms. Yukako Shimizu, who also wrote &#8220;Saiai&#8221; (TBS) and &#8220;Reversal Orchestra&#8221; (NTV), and she is a powerful person, so I expect that the work will become more and more appreciated as the middle and end stages progress.</span></p>
<p>Whether or not Haruto loses his memory when he wakes up in the fourth episode, it will be interesting to see what happens next.</p>
<div data-friday-nextpage-lead="Alice Hirose looking dazzling in an orange dress"></div>
<figure id="attachment_370796" class="wp-caption alignnone" style="width: 2843px;" aria-describedby="caption-attachment-370796"><a href="#" data-ident_hash="1897ba5b"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2024/04/d0ed5544f365a2538e5a74f6e6eeb799.jpg" alt=""></a><figcaption id="caption-attachment-370796" class="wp-caption-text">Hirose won the &#8220;Japan Jewelry Best Dresser Award&#8221; in the 20s category in 2010. She stood out in the audience with her pure white décolleté and beautiful legs that flashed in the background (February 4, 2010 issue).</figcaption></figure>
<div data-friday-ad-slot="AD_inArticle"></div>
<div>
<figure id="attachment_360638" class="wp-caption alignnone" style="width: 1853px;" aria-describedby="caption-attachment-360638"><a href="#" data-ident_hash="742e85a8"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2024/02/f80b03138db2ba694902070f51c29f69.jpg" alt=""></a><figcaption id="caption-attachment-360638" class="wp-caption-text">Alice Hirose carrying a large number of paper bags during a commercial shoot in Tokyo (April 22, 2010 issue).</figcaption></figure>
</div>
<div data-friday-ad-slot="AD_inArticle"></div>
<figure id="attachment_370819" class="wp-caption alignnone" style="width: 960px;" aria-describedby="caption-attachment-370819"><a href="#" data-ident_hash="32f46c58"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2024/04/c42d729badfc405bf7e02464143d4d36.jpg" alt=""></a><figcaption id="caption-attachment-370819" class="wp-caption-text">From the program&#8217;s official X (@366days_fujitv)</figcaption></figure>


 Yusuke Kondo (2nd photo)

 Fuji's Gekkan 9 "366 Days" has been criticized for being too goofy, and the ratings have been lackluster. However, Tver's subscriber numbers are strong. Perhaps Fuji TV is aiming for "Tver" from the beginning? We asked a well-informed person.

Fuji TV’s Monday 9 p.m. Drama 366 Days Starring Alice Hirose: Not as Cliché as Expected

Access Ranking