From Idol Support to Social Contribution: Unlocking the Potential of Car Stickers for Various Purposes

“’The Idolmaster’ has been a supported content by fans since its days as an arcade game in the 2000s. As a fan who supports it, I decided to participate in this campaign. It’s like being a fan of idols, so if you think of it that way, it’s easy to understand.”

This is spoken by Minami, a 40-something office worker who has boldly adorned the rear window of her car with stickers from the anime “The Idolmaster Million Live!”. It might look like an advertisement, but in reality, it is indeed an advertisement.

This is one of the campaigns carried out by Cheer Drive Inc., which offers a service of putting stickers on ordinary cars for advertising purposes. Fans pay an entry fee to participate in the campaign. By sticking the sticker and driving the required distance, they can receive perks such as limited edition goods (sticker sets or blankets). There are three courses depending on factors like sticker size, quantity, and perks, with participation fees ranging from ¥2,950 to ¥8,550 (including tax; all prices are tax inclusive).

For those who are not familiar with ‘The Idolmaster,’ it might seem like a hesitant expense. However, according to Minami, for fans, it’s not an issue at all.

“It’s more about the mentality of wanting to support this content even if it means spending money beyond what you’ll get in return. It’s similar to how sports fans support their favorite teams. For example, if you’re a Giants fan, you might have Giants merchandise and go to the stadium to support them. It’s the same mindset.”