Yusuke Narita’s Always on Fire Strategy – Group Suicide Remark Leads to CM Removal, Potential Disappearance from TV
On March 13th, the ominous term “group suicide” trended on X. This stemmed from remarks made by Mr. Yusuke Narita, an assistant professor at Yale University, in the past.
He suggested that elderly people should engage in group suicide or group seppuku before becoming a burden, or words to that effect.
The reason for this trend was that Kirin, which had previously employed Mr. Narita for web advertising of their “Hyoketsu Sugar-Free” canned chu-hai,
“We have removed some of the posts regarding Hyoketsu Sugar-Free that were published since March. We have sincerely taken into account various opinions we received and made a comprehensive judgment. We will incorporate the feedback we have received into our future activities.”
The reason for this is that Kirin announced on their official X that they were removing the advertisements and making the withdrawal public.
Mr. Narita has consistently expressed the belief that aging politicians and celebrities should retire whenever possible. He even directly told Mr. Ichiro Ozawa during a program’s online broadcast that since generational change is necessary, he should take the lead and retire.
Whether this was intentional or coincidental is unclear, but as of the 13th, Mr. Narita’s latest X post was
“I asked Chairman Sakurada, the CEO of SOMPO Group and the top executive of Keizaido-yukai, to retire, but he declined.”
In response to his post from October 2022, he stated,
“It seems he will retire. Thank you for your hard work.”
As reported.
