Yuki Yamada’s Legendary Kindness in “Kimi ga Kokoro Wo Kuretakara”
Promotion is by the performers themselves.
Regarding SNS, a bit more. When looking at his X, he probably searches with hashtags and relentlessly reposts about his appearances, commercials, and media coverage. From the perspective of someone conducting interviews, it’s extremely appreciated and heartening when the lead actively cooperates in promotion.
For example, let’s say there’s an opportunity to interview a celebrity. Nowadays, it’s common to request at the end of the interview, “It would be great if you could announce it on your own SNS.” This is because it draws more attention to the article. However, celebrities are generally very busy, so this request isn’t easily fulfilled. In the midst of all this, the way Yamada Yuuki utilizes his X is rare. Beyond his amiable personality, am I the only one who feels his love for the environment surrounding him?

By the way, he once picked up a column I wrote. In a series on a certain online media platform, I wrote a column titled “Yamada Yuki is the ‘handsome guy you want at your school reunion’.” Afterwards, I noticed the column was being talked about a lot online, and when I searched further, I found him spreading the column with comments like “Thanks a lot, really appreciated.”
Summing up the whole sequence of events, it’s ego surfing. It’s not a phrase with a positive connotation. However, when it’s Yamada involved, it somehow sounds strangely positive.
A day filled with Yuki Yamada’s love at Yokohama Arena
Looking back through Yamada Yuuki’s SNS, I learned that in January of this year, he held an event titled “Yamada Yuki’s All Night Nippon X: I’ll become the king of Yokohama Arena!” at Yokohama Arena. As I delved deeper into the search, I discovered that it was an event for a radio show he has been hosting since April 2022.
It seems that in front of a packed audience of 12,000 fans, including guests like DISH, Little Glee Monster, Ryō Katsuragi (37), and Eiji Akaso, the atmosphere was electrifying. The fact that such a diverse group of people came together so readily speaks volumes about Yamada’s character. Once again, I thought to myself, “He’s really a good person.” It’s like having that classmate whom you find it easiest to talk to about your love life. They may not be the most popular, but they’re kind and approachable. That’s the kind of presence I see in him.
The drama “Kimi ga Kokoro wo Kuretakara,” in which he plays the lead role, is really good. Just a year ago, Yamada appeared in the Monday 9:00 PM drama “Goddess’s Classroom: Legal Youth White Paper” (Fuji TV), where he portrayed a cold-hearted teacher. This time, his role as a gentle man feels like a direct reflection of his own personality, and it’s quite impressive. Whether it will have a happy ending or not, at this point, I can’t even begin to guess, but I hope it does.
Interview and text by: Hisano Kobayashi
Hisano Kobayashi/Hisano Kobayashi writes essays and columns, edits, writes, and works as a promoter. She is the author of "Kekkon to nakonoshikanai Uruwashikana Jinsei" (KK Bestsellers), "45 cm no Distance: About Human Relations in a World with More Functions to Connect" (WAVE Publishing), and "Best of Heisei Drama! (Seishun Shuppansha). Born in Hamamatsu City, Shizuoka Prefecture.
PHOTO: Afro