Fans flooded “VIVANT” related events! Goods, cafes… The power of “off-broadcast income” that can be earned even after the show has finished airing.

The drama “VIVANT” (TBS), starring Masato Sakai (50), attracted a great deal of attention this summer. Even after the broadcast, fans have been flocking to related events.

Since the broadcast, an event featuring Tomiei Drumm (31), one of the main cast members, has been held in Akasaka, Tokyo, titled “Let’s Go Meet Drumm! in Akasaka, Tokyo, and since September, the event has been held nationwide outside of Tokyo.

In addition to exhibiting costumes and props used in the play, purchasers of official goods will have the privilege of taking a commemorative photo and shaking hands with Drumm. In October and November, a location tour accompanied by the drummer and director Katsuo Fukuzawa (59) was held, and despite the high price of approximately 170,000 yen per person to meet in Shimane Prefecture, the number of applicants far exceeded the limit,” said a TV magazine editor.

Each station is developing various businesses related to popular TV programs in order to make money from off-broadcast income, but “TBS is putting the most effort into this,” according to a source at a production company.

TBS is putting the most effort into it,” said a source at a production company. “Even the drama “Saiai” starring Yuriko Yoshitaka (35) has an official location tour. Although sales from the tours themselves are not that big, by teaming up with local governments, they are able to receive preferential treatment for future filming. Some local governments even cover the transportation costs for location shooting.

Akira Kawashima (44) of “Kirin” fame is the MC of the TBS morning information variety show “Lavit! is not high in terms of viewer ratings, but related business is booming.

The show’s character, Lappy, has been sold as a prize in SEGA’s exclusive crane game and as a pre-sale item at Don Quijote. Limited-time cafes and “Rabbit! Rock 2023″ were also popular, with tickets selling out immediately. These sales are not reflected in the production site, but the reason why the special programs are broadcast at the end of the year regardless of viewer ratings is because the related business is doing well,” said a TBS insider.

The seven-member boy group “8LOOM,” which appears in the drama “Kimi no Hana ni Naru” starring Tsubasa Honda (31) that aired last year on TBS, released a distribution single and photo book. The related goods sold as well as real idols.

One of the 8LOOM members, Fumiya Takahashi (22), is currently starring in the drama “Fermat’s Cooking” (TBS), which is currently airing on TBS, and this may be in anticipation of 8LOOM’s future activities. The station is probably pushing the project. The whole station is pushing the project,” said a director of a production company.

TV Asahi will hold exhibitions of the drama series “Ossan Zurubu Love,” which will start airing in January, in six cities across Japan.

The movie “Osan Zurubu Love” was a hit, and the concerts in which an orchestra performed the music from the play were also a huge success. The “guess what” campaign has taken root, and each station is focusing on the merchandise business by featuring idols and young actors who have a devoted following. In the case of young actors, the development of merchandise using their photos is often included in the drama’s appearance fee, so it is a complicated situation for their agencies. ……

The era in which works are evaluated based on viewer ratings and number of views of missed broadcasts is coming to an end⁉

From “FRIDAY” December 22, 2023 issue