Revival of Female Groups and Comedy Office? What Johnny’s new company will start from now on

Talent belonging to the newly established “STARTO ENTERTAINMENT” will be…

On December 8, as part of the new structure of the former Johnny’s (now SMILE-UP.), it was announced that the name of the new company, which will sign individual agent contracts with individuals and groups and take charge of their management, will be called “STARTO ENTERTAINMENT. The name of the new company, STARTO ENTERTAINMENT, was announced.

The new company, STARTO ENTERTAINMENT, will position the content from the former Johnny’s as “Japan’s treasure,” and will offer its own music distribution service, global expansion into the U.S., Korea, and other countries, entry into the Metaverse business, and other business activities. The establishment of the new company itself was announced in October.

The establishment of the new company itself was announced at the press conference held on October 2, at which it was also announced that young talents would be able to belong to the new company, while the current talents and artists belonging to SMILE-UP. would sign an agent contract. CEO Fukuda’s announcement also stated that the new company would sign agent contracts and manage talent in the same way as other agencies.

For example, if existing Junior (formerly Johnny’s Jr.) groups became affiliated with STARTO ENTERTAINMENT as a whole group, would it be possible that they would be treated as an independent entity, effectively a debut group, rather than a “Junior” of the new company?

Possibility that talents who are not part of the former Johnny’s

Although it is only a complete delusion, we can imagine various “possibilities” of such a STARTO ENTERTAINMENT only now, when the details are still unknown.

There is, of course, a good chance that someone who is not a member of the former Johnny’s will be affiliated with STARTO ENTERTAINMENT,” says one entertainment journalist.

says an entertainment journalist. The possibility of joining a new agency means that STARTO ENTERTAINMENT could have new talent as well as agent contracts with former Johnny’s. “I mentioned this at the press conference in October,” said one entertainment journalist.

As mentioned at the press conference in October, what we want to achieve is to eliminate the color of Johnny’s and Janie Kitagawa as much as possible.

To that end, there may be a variety of new talents and artists to be hired by the new company in the future.

It is highly likely that they will be a different type of talent from the image of the past Johnny’s talents. By having a wide range of faces, the new company may give the impression that it is a completely different agency from the previous one.