<figure id="attachment_336815" aria-describedby="caption-attachment-336815" style="width: 2476px" class="wp-caption alignnone"><a href="#" data-ident_hash="e96ef7a2"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/10/7c36c7385467f79ab042d5f02c83cd26.jpg" alt=""></a><figcaption id="caption-attachment-336815" class="wp-caption-text">The &#8220;Ganso Kokusai Hibokan&#8221; (closed in 2007) was located in Tokai-gun, Mie Prefecture, and was, as its name suggests, the &#8220;original&#8221; museum. It opened in 1971, and the success of this facility led to the establishment of other hidden treasure museums in various parts of Japan.</figcaption></figure>
<p> In the past, many adults flocked to these &#8220;hidden treasure museums&#8221; on sightseeing buses. Love hotels,&#8221; where couples briefly forgot their daily lives with their glittering and gorgeous worldviews. Photographer Kyoichi Tsuzuki has collected such roadside cultural legacies, which are now almost completely lost, and his photo collections &#8220;Hibokan&#8221; and &#8220;Love Hotel&#8221; (both by Seigensha) have been published and are attracting a lot of attention.</p>
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<p> These two books were originally part of a series of books published from 2008 to 2009, based on interviews conducted by Mr. Tsuzuki in the 1990s and early 2000s. This time, it has been updated with newly interviewed content.</p>
<p> From the 1970s to the 2000s, &#8220;hibokan&#8221; (hidden treasure museums) were tourist facilities scattered throughout Japan. They were 18-restricted amusement facilities that exhibited all kinds of erotic and grotesque items, mainly sex-related &#8220;treasures,&#8221; including phallic deities, Kama Sutra reliefs, anatomical drawings of female genitalia, skins of mating animals, and sex panoramas using wax dolls. At its peak in the 1970s and 1980s, when group tours were at their peak, it was so popular that tourists visited by bus. However, as group tours declined, the number of amusement centers declined, and of the more than 20 that existed nationwide, only two are still in existence. Mr. Tsuzuki first visited a hidden treasure museum in 1995.</p>
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<p><strong> My first visit was to the Toba Museum of Treasures,&#8221; he said. I had no idea what was inside. I happened to see a flier or something in a business hotel and learned that there was a big one in Toba, so I went there.</strong></p>
<p><strong> But I didn&#8217;t know where it was, and of course there was no website at the time, so I asked the tourist information center in front of the station, &#8220;I heard there was a big hidden treasure museum. I asked at the tourist information center in front of the station, &#8220;I heard there was a big hidden treasure museum there,&#8221; but they were very rude. But in the end, I found it at the entrance to a large shopping street right next to the station. I thought to myself, &#8220;This must have brought in a lot of customers in the old days, and the shopping district must have been enriched by this, but they treated me very coldly.</strong></p>
<p><strong> When I actually went there, I found that it was already quite deserted and there were no customers at all. The building was also badly damaged, with holes in the walls and pigeons coming in and out of them. But it was very interesting to know that they were still operating quietly, even though they were despised like that.</strong></p>
<div data-friday-nextpage-lead=" Discovered by chance in the mountains between Niigata and Fukushima"></div>
<p>Although it is a tourist facility, the Secret Treasure House has never been put on the map as a tourist attraction. At that time, when there was no Google Map, it was quite difficult to find its location. That is why it was a great pleasure for him to happen upon the sign for the museum while driving along the national highway.</p>
<p><strong> He said, &#8220;I found the place by chance. I was driving on the highway, and as I was going through the mountains from Niigata to Fukushima, I saw a big billboard, and I felt like I had to stop by.</strong></p>
<p><strong> It was a museum that had been built in a prefab-like building with ready-made mannequins dressed in all sorts of things to create scenes like &#8220;swapping,&#8221; &#8220;four-way sex,&#8221; and other cheesy fantasies of a father. There are large hidden treasure museums, but the smaller ones are also interesting in their own way. It may be vulgar, but there is something interesting about a handmade museum that is not professionally operated.</strong></p>
<p> The Showa-era legacy, which is now on the verge of extinction, is not limited to the hidden treasures museums.<strong><a href="https://friday.kodansha.co.jp/article/336814"> The second part, &#8220;Balloons, coffee cups, and&#8230;&#8221; A peach-colored space swollen with the scent of love! The Lost World of Showa-era Love Hotels</a></strong> Please also see the following page.</p>
<div data-friday-nextpage-lead=" From the photo collection Hibokan"></div>
<figure id="attachment_336817" aria-describedby="caption-attachment-336817" style="width: 2476px" class="wp-caption alignnone"><a href="#" data-ident_hash="6103df59"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/10/fb41f84d2d107b62c65a5d24be1bd7c8.jpg" alt=""></a><figcaption id="caption-attachment-336817" class="wp-caption-text">Hokkaido Hibokan&#8221; opened in 1980 in Jozankei, Sapporo (closed in 2010). The corridor is surrounded by objects of mysterious naked bodies.</figcaption></figure>
<figure id="attachment_336820" aria-describedby="caption-attachment-336820" style="width: 2476px" class="wp-caption alignnone"><a href="#" data-ident_hash="2ada1679"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/10/9287e8ab9bab2f3caf994363448a979e.jpg" alt=""></a><figcaption id="caption-attachment-336820" class="wp-caption-text"> The &#8220;Hokkaido Hibokan&#8221; is reminiscent of the Garden of Eden, with objects of beautiful women frolicking with animals. When Mr. Tsuzuki visited the museum in 2012, it was in ruins and the objects had been abandoned.</figcaption></figure>
<figure id="attachment_336828" aria-describedby="caption-attachment-336828" style="width: 2476px" class="wp-caption alignnone"><a href="#" data-ident_hash="163538d0"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/10/24d47508e826ae022ba0f6a94b8a07d4.jpg" alt=""></a><figcaption id="caption-attachment-336828" class="wp-caption-text"> An exhibit from &#8220;HIHOKAN Yume&#8221; (closed) that Mr. Tsuzuki found by chance. The mannequins are made from ready-made mannequins, giving them a strangely surrealistic flavor.</figcaption></figure>
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<figure id="attachment_336823" aria-describedby="caption-attachment-336823" style="width: 2476px" class="wp-caption alignnone"><a href="#" data-ident_hash="04d7ee69"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/10/304fc4306651873975403dc07881d3d9.jpg" alt=""></a><figcaption id="caption-attachment-336823" class="wp-caption-text"> Exterior view of the &#8220;Ganso Kokusai Hibokan&#8221; (International Museum of Treasures). The museum was so large that it took nearly two hours to walk around it even if you walked quickly.</figcaption></figure>
<figure id="attachment_336824" aria-describedby="caption-attachment-336824" style="width: 2476px" class="wp-caption alignnone"><a href="#" data-ident_hash="4298b373"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/10/6c23a5df84fd6983c862ac776d5044a7.jpg" alt=""></a><figcaption id="caption-attachment-336824" class="wp-caption-text"> Horse mating show was also held at the &#8220;Ganso Kokusai Hohokan.</figcaption></figure>
<figure id="attachment_336825" aria-describedby="caption-attachment-336825" style="width: 1238px" class="wp-caption alignnone"><a href="#" data-ident_hash="61c1defb"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/10/4658a00502417aac19071ed3161a1176.jpg" alt=""></a><figcaption id="caption-attachment-336825" class="wp-caption-text"> The &#8220;Genso Kokusai Hohokan&#8221; also had a &#8220;Health and Sanitation Corner. The object in the photo explains how a baby grows in its mother&#8217;s womb ©Kyoichi Tsuzuki</figcaption></figure>
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<figure id="attachment_336826" aria-describedby="caption-attachment-336826" style="width: 2476px" class="wp-caption alignnone"><a href="#" data-ident_hash="c9b0ea24"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/10/d5532f19928fc90b1ad09bdc3f6538b3.jpg" alt=""></a><figcaption id="caption-attachment-336826" class="wp-caption-text"> This is an objet d&#8217;art reproducing the story of the future world of the &#8220;Genso Kokusai Hibokan/SF Miraikan&#8221; in Toba (closed in 2000), which is a branch of the &#8220;Genso Kokusai Hibokan&#8221;. A part of it is now restored and exhibited at the Daido Geijutsukan in Tokyo ©Kyoichi Tsuzuki</figcaption></figure>
<figure id="attachment_336853" aria-describedby="caption-attachment-336853" style="width: 1238px" class="wp-caption alignnone"><a href="#" data-ident_hash="f63d0cd4"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/10/26c535596c49a26640dce232af73a521.jpg" alt=""></a><figcaption id="caption-attachment-336853" class="wp-caption-text"> A dazzling diorama of love is exhibited on the second floor of &#8220;Beppu Hibokan&#8221; (closed in 2011) ©Kyoichi Tsuzuki</figcaption></figure>
<figure id="attachment_336829" aria-describedby="caption-attachment-336829" style="width: 1781px" class="wp-caption alignnone"><a href="#" data-ident_hash="e8da1096"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/10/d70b090d73c6c523b45e49ede6581830.jpg" alt=""></a><figcaption id="caption-attachment-336829" class="wp-caption-text"> Kyoichi Tsuzuki&#8217;s &#8220;Hibokan&#8221; (Seigensha)</figcaption></figure>



 From 1989 to 1992, Kyoichi Tsuzuki published "Art Random," a 102-volume collection of contemporary art that comprehensively covered the trends of world contemporary art in the 1980s. Since then, he has continued to write and edit books in the fields of contemporary art, architecture, photography, and design. <br /> <br<br />
https://roadsiders.com/

 Kyoichi Tsuzuki

 The Showa-era legacy of "hidden treasures" and "love hotels," which are now almost completely lost. Kyoichi Tsuzuki, who has been covering these roadside cultural legacies since the 1990s, talks about their appeal.

An art space that goes around in a circle! What is “Hibokan,” an amusement park of eroticism and grotesqueness, a legacy of the Showa era?

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