Inochi’s portrait is marked with an “X”…internal document obtained! Johnny’s promotional goods were “urgently removed” from a supermarket in Tokyo. | FRIDAY DIGITAL

Inochi’s portrait is marked with an “X”…internal document obtained! Johnny’s promotional goods were “urgently removed” from a supermarket in Tokyo.

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I’m a senior executive at Johnny’s, with the heavy responsibility of President and CEO of Johnny’s Island. ……

McDonald’s Japan, Nissan Motor, Tokio Marine & Nichido Fire Insurance, Japan Airlines, Asahi Group HD, Suntory HD, Kirin HD, Kao, and Daiichi Sankyo Health Care.

A number of companies have announced that they are reviewing the use of their talents in advertisements in response to the sexual assault scandal involving the late Johnny’s sibling, Mr. Kitagawa.

On September 12, Takeshi Niinami, 64, president of Suntory HD, said, “It is very doubtful whether they are sincerely reflecting on the child abuse. Using Johnny’s is an admission of child abuse and is a source of extreme international condemnation. Mr. Niinami is also the chairman of the Keizai Doyukai (Japan Association of Corporate Executives), and it is likely that some major companies will follow the lead of the business tycoon.

In the midst of the avalanche of companies moving away from Johnny’s, one major company decided not to use a major Johnny’s celebrity, causing confusion at the site where the campaign was supposed to take place. A supermarket clerk in Tokyo, who spoke on condition of anonymity, said, “We are going to start Morinaga Milk from September 13.

Morinaga Milk Industry was planning to launch a campaign for its functional food “Morinaga Triple Yogurt” on September 13, targeting consumers in their 40s and 50s. However, two days before the campaign, we were suddenly instructed to “pull Inohara out of the campaign. We were repeatedly told not to use the posters, leaflets, and boards that had already been distributed, which caused confusion at the site.

This magazine obtained an internal document instructing Mr. Inohara not to use them. The e-mail states.

Promotional goods. Healthy smiles are perfect for yogurt.

[Morinaga Milk Industry] There are some changes to the details of the implementation of various tasting and sales of Triple Yogurt.

Due to the issue with Johnny’s, the commercial scheduled to air for one week from 9/18 has been canceled, and the company is concerned that the turnover will not increase in relation to the number of products sent in, and that people will abandon the product.

In light of the current situation, we have decided to refrain from displaying promotional materials featuring celebrities for the time being. Please do not use posters or leaflets with celebrities’ faces on them. Also, for double-sided boards, please do not use the talent’s picture, but post the opposite side.

On the list of materials, which was marked “Please destroy after use,” a large red batten was placed over Inohara’s face, perhaps to make it easier to understand for the staff on site. The ” What? is a sad little word.

The instructions say that use of the board is forbidden and that the double-sided board should be turned over so that Inochi’s face cannot be seen. What? the supermarket staff wanted to say.

The sales promotion staff was instructed to take pictures of the sales floor on the first day of the campaign and send them to us. Also, an employee from the head office of Morinaga Milk Products came to monitor the situation. I have never seen employees of Morinaga Milk Industry’s head office in other campaigns. After checking the sales floor and confirming that Ms. Inohara’s promotional materials were not being used, they purchased their own snacks and other items, perhaps as an apology for the trouble they had caused, and then went on to the next store.

At the press conference on September 7, the new president, Noriyuki Higashiyama (56), and the former president, Keiko Fujishima Julie (57), responded as if they were trying to keep their noses out of the woodwork. The announcement that the company name would not be changed and that Julie would remain a 100% shareholder drew criticism. Last month, the company was also investigated by the UN Human Rights Council’s Working Group on Business and Human Rights. Morinaga Milk Industry headquarters could have made an earlier decision.

Inochi is blown by the wind. Headwinds are tough. ……

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  • Interview and text by Daisuke Iwasaki Photographed by Kazuhiko Nakamura (press conference), Saki Hotta

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