<figure id="attachment_326769" aria-describedby="caption-attachment-326769" style="width: 2095px" class="wp-caption alignnone"><a href="#" data-ident_hash="dd926043"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/08/76404d61b032146544c3c72c2fdf5974.jpg" alt=""></a><figcaption id="caption-attachment-326769" class="wp-caption-text">400 people gathered for the &#8220;Sinsuyu&#8221; group&#8217;s festival. The top rankers stand in the center.</figcaption></figure>
 With the heat continuing to soar above 35 degrees Celsius every day, the streets are abuzz with excitement over the first summer festival in four years to be held without the use of masks. Japan&#8217;s largest outdoor music festival, &#8220;Fuji Rock Festival,&#8221; was recently held at the Naeba ski resort in Niigata Prefecture. While rock fans gather at Naeba, a &#8220;summer festival&#8221; is also being held in Kabukicho.
 As an annual year-end event, host clubs in Kabukicho hold an &#8220;annual award ceremony&#8221; to honor their annual number winners. As a prelude to the annual awards ceremony, the hosts hold a &#8220;summer festival&#8221; to honor their sales and number of nominations in the first half of the year through June.
 Shinji (pseudonym, 21) was one of the hosts who participated in the festival.
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 It&#8217;s more like a festival than an awards ceremony. It&#8217;s a chance to see successful hosts in person, which is something you rarely see at festivals, so it directly motivates the hosts.
 In order to raise the morale of the cast members, a large budget is allocated for the &#8220;Summer Festival. KG-PRODUCE, a major company with more than 10 stores in Kabukicho, holds a party on a boat for the top 150 sales out of 600 cast members.
 At the summer festival of the &#8220;Shinsuyu&#8221; group, which has 17 stores in Tokyo, former &#8220;K-1&#8221; athlete Rukiya Anpo (Anpo Rukia), 27, appeared as a special guest. An exhibition of fisticuffs between the host and Anpo, an aspiring fighter who had apprenticed himself to him, was performed.
 While the men were raising their vibes, the women who were paying tribute to them were not looking so good.
 The hostesses after the festival are the worst.
 Amika (pseudonym, 24), a hosiery fanatic, said, &#8220;The hostesses I&#8217;m in charge of don&#8217;t sell well.
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 My hostesses are not very successful, but they are easily buoyed up by the heat of the summer festivals. He&#8217;s like, &#8216;I&#8217;m going to be on stage,&#8217; &#8216;I&#8217;m going to get an award! I want to make tens of millions of dollars. But he never does anything for me (laughs). Even in the store, I always count from the bottom of the list. I like him like that, and so do I.&#8221;
 The stage on which the hosts shine. The princesses who spent money on the hosts, who should be regarded as the driving force behind the host&#8217;s success, seem to have accumulated a lot of discontent.
 I&#8217;m worried that she might get close to a senior who has a bad drinking habit or a host who has a bad reputation,&#8221; said a former hostess.
 Summer festivals are held from midday until 7:00 p.m., before the stores open. Since the festival itself ends early, afterwards the hosts go out for drinks or to cabarets, which is the usual flow of events among them.
 It&#8217;s quite mental to see how the festival is going on SNS while you&#8217;re waiting in the sex club. &#8230;&#8230; If I don&#8217;t hear from you after the festival, or if you don&#8217;t update your SNS, I think, &#8216;I&#8217;m working in this dirty place for you, and you&#8217;re having fun while ignoring me! I think. If they are going to give awards to the hosts, we who spent money on them should be awarded as well.&#8221;
 At the festival, sales figures are announced not only for individuals but also for individual stores.
 Our group holds an event called the &#8220;Pride Battle,&#8221; in which stores compete against each other, and the participants are encouraged to compete against each other, saying, &#8220;I won&#8217;t lose to that store alone! We encourage the competitive spirit of the employees. If it&#8217;s just within the stores, the competition gets boring, so we provide a stage for this kind of battle, and it motivates them.
 Store representatives get into the ring and dare each other with a microphone. It is truly a cultural festival, with the hosts cheering on their representatives with their own store signboards.
 Behind the scenes of women&#8217;s dreams of love, the men&#8217;s summer battle unfolds.
 From the August 18-25, 2023 issue of &#8220;FRIDAY

 Born in Tokyo in 2000. After attending an integrated school in Tokyo from elementary school to high school, he went on to Keio University, where he has been living in Kabukicho since the age of 15. At university, he is studying the sociology of the downtown area, including Kabukicho. His book, "Pien" to SNS Seikatsu to Seiketsu no Shohi" (The Disease of "Pien": Consumption and Approval of the SNS Generation) is now on sale.

 Chihuahua Sasaki

 While the world is excited about the first summer festival without masks in four years, Kabukicho is also holding a "summer festival. The "Summer Fest" is an event where hosts are awarded for sales and number of nominations in the first half of the year, and a large budget is allocated for the event.

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