Reina Sumi, Kaho, Yuko Shinki, Nanoha Hara… Exclusive shots of beautiful women in their latest “cool but bold” yukata

Yukata (summer kimono) is one of Japan’s most popular summer traditions. This year, the world’s hottest temperatures have been recorded in many parts of the world, and it looks like it will be an even hotter summer. Let us introduce you to the latest summer cool-down shots of beautiful women who are ready to relieve you from the heat of the summer.

July 5: Kaho (32)

Kaho appeared at the “Suntory Gin ‘SUI’ New TV-CM Presentation and Project Presentation” in a yukata, which she said was the first time she had worn one this year.

Last year, she played the role of a deaf woman who has a crush on the main character in the drama “silent” (Fuji TV) and the main character’s local friend in “Brush Up Your Life” (NTV). As a supporting character, she had an outstanding presence while complementing the main character, and she also looks very cute in a yukata!

July 6: Yuna KUROSHIMA (26)

This is Yuna Kuroshima at the “Touring Japan! 47 Prefectures: Local Beer Ball Festivals” press event. Her shiny blue yukata complimented her dignified face, which had been given a belly-short makeover.

Kaho for Midori, Suzu Hirose (25) for The Premium Malts, Mio Imada (26) for Kirin Whiskey Riku, and Kyoko Yoshine (26) for Asahi Draft Beer. …… There are many female celebrities appearing in commercials for alcoholic beverages. Why do alcoholic beverage manufacturers use popular actresses? Entertainment journalist Hiroyuki Sasaki explains.

The COVID-19 crisis has led to an increase in “home drinking,” and beverage makers are putting a lot of effort into their commercials in order to expand sales of their products. Having women in commercials not only attracts the attention of male users, but also attracts female users.

There are also many advantages for the talent to appear in commercials for alcoholic beverages. Beer and happoshu commercials run throughout the year, and there are many times they run in a day. When an actress who is not that well known appears in a commercial, it attracts attention and becomes a topic of conversation. and it becomes a topic of conversation.