<figure id="attachment_323176" aria-describedby="caption-attachment-323176" style="width: 2454px" class="wp-caption alignnone"><a href="#" data-ident_hash="3842bfec"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/07/ed937281654c2151d9b77ce99be7e07e.jpg" alt=""></a><figcaption id="caption-attachment-323176" class="wp-caption-text">In February, Katsuraina Maruyama gave birth to her first child, a baby girl. &#8230;&#8230;</figcaption></figure>
 A few days ago, there was an article about a change occurring in the mamatare (mommy celebrity) segment of the variety industry, and the person attributed to this change was Yuko Ogura.
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 For a long time, Ogura was at the top of the mamatare ranks and had become synonymous with mamatare, but after her divorce and the fact that she will be attending university from April of this year, she will be away from television. She is now divorced and will be attending college from April of this year, leaving one slot open for a &#8220;mamatare&#8221;.
 When female celebrities get married and have children, they are called &#8220;mamatare.
 Sometimes actresses are also called &#8220;mamatare,&#8221; but since their main job comes first, they do not carelessly appear on TV programs to show off their &#8220;mama&#8221; image.
 Pure mamatare include Moe Yamaguchi, Nozomi Tsuji, Megumi Yasushi, Sone Gal, Akira Hokuto, and others, and recently Anna Tsuchiya and Miki Fujimoto have joined them in making their presence known. Miki Fujimoto has emerged as a particularly prominent figure.
 In fact, being a &#8220;mamatare&#8221; is very tasty from a business standpoint as well. In fact, being a &#8220;mamatare&#8221; is very tasty from a business standpoint as well, since it is often women who manage the household finances of ordinary families. Companies target them with commercials and events for everything from daily necessities to fashion and even travel, so popular mamatare are in a great demand.
 Recently, mamatare are also receiving numerous offers for advertising projects on social networking sites such as Instagram and TikTok. That is why every production company wants to develop celebrities with children into popular &#8220;mamatare.
 In the world of mamatare, the &#8220;strongest rookie&#8221; has emerged. It is former &#8220;Nadeshiko Japan&#8221; star Maruyama Keirina.
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 After retiring in 2004, Maruyama joined a major entertainment agency and became a celebrity, but she has shown a talent that one would not expect from a former member of Japan&#8217;s World Cup-winning women&#8217;s soccer team. She has been sought out for variety shows.
 In 2008, she married Kenji Honnami, a former goalkeeper for Japan&#8217;s national team who used to be a coach and a player. The couple has been appearing on more and more programs together.
 They find themselves appearing on &#8220;Lavit! (TBS) and &#8220;Maruen Ongakudo&#8221; (JFN) on the radio, which he appears on together with former Japanese national soccer team member Masei Maenzono.
 In addition, she has made countless guest appearances on TV and radio programs ranging from variety shows to information programs and talk shows. In February of this year, she gave birth to her first child, a baby girl, and returned to work in June.
 Why is Maruyama so popular? We asked a director at a TV station.
 I think she is a natural, no lie. She doesn&#8217;t have any evil intentions, such as trying to be popular like comedians or trying to show off, and that&#8217;s why people like her. Also, as a former athlete, he has good reflexes and is quick-witted.
 That&#8217;s why he reacts so quickly. I have never seen him get impatient when suddenly dumped on live TV. It is said that you have a lot of unusual and stray words, but when you appear on information programs, you make solid comments. I think she uses them properly. I think she is a clever woman despite her appearance.
 Maruyama gave birth to her first child in February of this year, and she is now a qualified mamatare. She is expected to have even more opportunities to be active.
 She says, &#8220;Information programs often provide information on childbirth and child-rearing, and TV personalities like Maruyama who actually have children can comment based on their own experiences. This is one of the strengths of mamatare, and I believe that Ms. Maruyama will have even more opportunities to be active in this field.
 The other day, Maruyama appeared on a TV program as a married couple,
 &#8220;My goal is to appear in commercials as a couple.
 &#8220;My goal is to appear in commercials as a couple,&#8221; she said.
 With their continued success, it is only a matter of time before they make their breakthrough as a mamatare.

 Born in Sendai City, Miyagi Prefecture, Hiroyuki Sasaki became a reporter for FRIDAY at the age of 31, reporting numerous scoops during his time with FRIDAY and later working mainly for the weekly magazine. Currently, he also appears on TV and radio as a commentator.

 Hiroyuki Sasaki (Entertainment Journalist)

 Afro

 Former Japan women's national soccer team member, Katsuraina Maruyama, gave birth to her first child, a baby girl, in February. She and her husband, Kenji Honnami, also a former Japanese national soccer player, are active in the entertainment industry. ......

New mother Katsura Maruyama, who gave birth to a baby girl in February, dominates the world of &#8220;mamatare,&#8221; the world of &#8220;mamatare,&#8221; and this is the reason why.

New mother Katsura Maruyama, who gave birth to a baby girl in February, dominates the world of “mamatare,” the world of “mamatare,” and this is the reason why.

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