The late Mr. Janie Kitagawa’s sexual assault of one of his talents seems to be getting more and more serious, instead of subsiding.
The Weekly Bunshun reported that former SMAP member Takuya Kimura, the face of Johnny’s, had a commercial canceled due to the sexual assault issue.
According to the article, Shiseido had planned to use Kimura as the image character in a new commercial for its high-end men’s cosmetics line, but decided to drop the idea because the sexual assault issue had not been resolved.
President Julie posted a video message apologizing for the incident, but the fact that she said she had no knowledge of the incident only heightened the public’s distrust of her. In the past, Bunshun’s article on sexual assault has been tried in court, and the sexual assault has been admitted.
Despite this, it would not pass the test to say that the current president did not know about it. It can only be assumed that the current president “thought nothing of it” and left it alone, believing that it would not be a major problem.
On May 26, the Johnny’s office established a “Special Team for the Prevention of Recurrence,” with members including a former prosecutor general and a psychiatrist. It is unclear whether this team can play the same role as a third-party committee, but President Julie has not made any comments herself since then as she waits for the investigation.
Kimura has long been a popular commercial celebrity for Gatsby, Men’s TBC, and other products that symbolize “male beauty,” but according to Bunshun, Shiseido’s overseas sales account for more than 70% of its total, and the company is highly conscious of risk management,
According to Bunshun, Shiseido is highly conscious of risk management, with overseas sales accounting for more than 70% of its total sales, and some people questioned whether it would be a good idea to sign a contract with Johnny’s under the current circumstances.
The company’s overseas sales account for more than 70% of its total sales.
The talent is more on the side of the victim because of what Mr. Janney did before his death,” he said. However, on the other hand, production companies make their money by using talents, and the fees for commercials and TV work naturally go not only to the talents but also to the offices. On the other hand, production companies make money by using talent, and the fees for commercials and TV work go to the agency as well.
That is why sponsors have to be cautious before the results of the survey team are available. Even if the results of the investigation are available, it may be difficult for the Johnny’s’s office to return to a clean image. I think we will continue to see more talents leaving the office or transferring to “TOBE” led by Hideaki Takizawa,” said a reporter from a sports newspaper.
Although the relevance is unclear, the commercial image character for the “Muhi series” of insect bites had also been a Johnny’s talent for more than 10 years, but was changed to Taishi Nakagawa, who belongs to “Stardust Promotion” this March.
This is a negative legacy of Mr. Janney who has continued to hurt the boys. The current situation, where talent and sponsors continue to leave, may be, in a sense, a self-inflicted wound–.
PHOTO： Ippei Hara