Bernard Loiseau purchased the restaurant “La Côte d’Or” in Burgundy, France, which had fallen into decline after being stripped of all Michelin stars, and successfully revived it. He then ventured into the world of business, including the development of boutiques, and in 1998 became the first chef to be listed on the Paris Stock Exchange.
Chef Toba “lost 300 million yen” and suicides and court cases over stars… The Unknown World of “Michelin and Business
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