Interview with Tamao Satou “Pumppun” “What I Think of Reiwa’s ‘Mockingjoes’ at the Age of 50” (in Japanese)

The original burikko talent
Minami Tanaka really knocked my socks off. ……

Pumppun came out of nowhere.

In my mind, ‘burikko’ means being honest and appealing with one’s heart. In my mind, ‘burikko’ means being honest and appealing with one’s heart, while ‘akattei’ means being clever and a bit unfair (laughs). I think ‘burikko’ is more natural and cute.”

Tamao Satou, the “original burikko” celebrity, turned 50 in January of this year. She says she does not remember the year of her debut (laugh), but she has been performing for over 35 years.

In the world of show business, where the life of a horse is often overtaken by the life of a man, even female talent is said to have a short life span. How has she been able to survive in such a tough industry? As the Heisei Era gave way to the Reiwa Era, a number of “mocking girls” emerged in the entertainment industry. How does Satou, who was once called “a woman who hates women,” feel about such trends?

We interviewed Satou at the Oi Horse Racing Track (Shinagawa Ward, Tokyo) after she finished her life’s work, a horse racing program that she has been doing for over 20 years.

I originally got into show business because when I graduated from vocational school, it was right around the time of the employment ice age. It wasn’t something I wanted to do, I just kind of got into it. I did my best to do what was required of me, and before I knew it, it had been more than 35 years. It really goes by fast, doesn’t it?

Satou, who speaks in his charming tone as ever, says that for a while after he entered the entertainment business, there was a period of time when he had no work at all. He recalls that Satou himself was a habitual tardy criminal and lacked professionalism.

He was always an hour late for the filming of a TV drama, and in any case, he was a lousy person in every way.

However, her attitude changed when she was chosen to be a heroine in “Choryoku Sentai Ohranger” (TV Asahi) in 1995. Being exposed to the passion of the film crew flipped Satou’s switch. Thereafter, she worked as an assistant on a horse racing program, in gravure, and as a mini-skirt police, and her exposure exploded. In her heyday in 2005, she appeared in as many as 171 variety shows a year.

But actually, I wasn’t very good at variety shows then, and I’m still not very good at variety shows now. In the old variety shows, it was very difficult to position female talent on the dais. It was not enough to speak in an attempt to be funny, or to just sit there like an ornament with a smile. But of course, you don’t have the instantaneous power of a comedian. I was once called a “fee thief” by the program staff (laughs). (Laughs.) At the end of every recording session, I would go home depressed and worried about my inadequacy.

In order to break out of such a situation, he created the “burikko” character. She would strike a “pumppun” pose with both hands on her head and play the role of someone women didn’t like, which kept the scene moving in circles.

She never once thought of herself as a “snub-nosed” girl,” she said. Pumppun” was also something the director instructed me to do on one of the stages I performed on. When I brought it out suddenly in a variety of situations, I was called a ‘burikko,’ and the tsukkomi was all over the place. It became much easier after the sequence of “women get angry and men follow up” became a pattern. It was very easy to work with Moto FUYUKI (71) (laughs). But behind the scenes, I was worried about what kind of behavior a burikko would have.

Since Satou, “burikko” characters have been created one after another, including Yuko Ogura (39) and Momoko Tsugunaga (31). The “burikko character” created by Satou has gradually evolved, and today, “mock girls” such as Minami Tanaka (36) and Ayaka Hironaka (32) have come to attract attention.

In my case, I felt that I was expected to be a ‘burikko’ and so I went through with it,” said Minami Tanaka. I worked with Minami Tanaka several times on TV programs, but I feel that she, too, was made to do it since she was an announcer, or perhaps she was doing it under the direction of the director since she was a company employee at the time.