SHIMOFURI MYOJO and Minami Sakuma Were Brought In – Why Fuji TV’s “Tokyo Marathon All-Out Coverage” Fell Short of Viewer’s Expectation

The Tokyo Marathon was held on March 5. The Tokyo Marathon attracted a great deal of attention with approximately 38,000 participants.

The number of general participants returned to the level before the outbreak of the new coronavirus, and it was truly a “full recovery. On the other hand, a video of many foreign athletes and others “peeing standing up” in a plantation after the race spread, causing a controversy. This caused controversy.

This year, Fuji Television broadcasted the Tokyo Marathon exclusively live. The reporter continues, “The Tokyo Marathon was broadcast live exclusively by Fuji Television.

It is customary for Nippon TV and Fuji TV to broadcast the Tokyo Marathon every other year. This year, in collaboration with the variety show ‘New Key,’ a plan was made for Ryudai Kikuta of ‘Hanako’ to run his first marathon.” This project is part of President Koichi Minato’s policy of “reinvigorating variety shows.”

The “New Key” project also brought regular members of the show to the event. This magazine spotted Seiya and Koshina of SHIMOFURI MYOJO, Shun Matsuo of Chocolate Planet, and Dai Okabe of Hanako cheering them on from the roadside. We also caught a glimpse of Minami Sakuma, Fuji’s “next generation ace candidate.

Fuji’s focus on this year’s Tokyo Marathon resulted in an average individual viewership rating of 4.5% (Kanto region, Video Research).

Last year, Nippon TV’s broadcast of the Tokyo Marathon averaged 6.5%, so unfortunately, it could not be called a success. However, it was a head-on collision with the WBC period, so it can’t be helped.

Fuji’s battle for “return to power” continues.