Sho Sakurai’s “Daihyoin Sukyo” and Jun Matsumoto’s “Doubtful Ieyasu”… “NHK’s intention” behind the struggling dramas starring Johnny’s. | FRIDAY DIGITAL

Sho Sakurai’s “Daihyoin Sukyo” and Jun Matsumoto’s “Doubtful Ieyasu”… “NHK’s intention” behind the struggling dramas starring Johnny’s.

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Matsujun and Yonekura Ryoko, who plays Tokugawa Ieyasu, the first shogun of the Edo Shogunate in the historical drama, shake hands firmly in November 2004.

The Johnny’s s office, which has long reigned over the TV world as the “idol kingdom,” seems to be getting impatient. ……

The company’s custom is to be pleased or saddened by the ratings data sent to them every Monday morning at 9:00 a.m., but recently they have been more “gloomy” than “happy.

One of the most watched is “Trap’s War” (Kansai TV), starring former “SMAP” member Kusanagi Tsuyoshi (48). Although the broadcast dates are different, the drama “Daihyoin Sukyaku” (NTV), starring Sho Sakurai (40) of “Arashi” fame, will be compared to the drama “Daihyoin Sukyaku” (NTV) even if they don’t talk.

Household viewership ratings for the first episode of “Daihyoin Setsuppou” were 7.2% (Video Research), 7.6% for the second episode, and 7.4% for the third episode, showing that the drama is doing very well amid whispers of a decline in TV consumption and a drama recession. However, “War of the Traps” is outperforming “Occupy the Great Hospital” in terms of results. The ratings for the first episode were 9.3%, 9.4% for the second episode, and 8.3% for the third episode.

There are also whispers that “the Johnny’s office is not talking about it.

Johnny’s won’t talk about it, but there is no way that Kusanagi’s success will be interesting after he quits. It is said that the influential media such as sports papers and TV magazines are not allowed to compare the ratings of “The Great Hospital” and “The Trap”.

Kamakuradono no 13-nin” is behind “Kamakuradono no 13-nin” ……

There is another concern related to “Arashi. The NHK historical drama “Dousuru Ieyasu,” starring Matsumoto Jun (39) as Oda Nobunaga, played by Okada Junichi (42), who played the lead role in the 2002 drama “Gunshi Kanbei” and has a long career in historical dramas, has not been getting the ratings it deserves. Compared to “Kamakuradono no 13-nin,” which aired last year, the ratings have not increased much. The following is a comparison of the ratings for the two productions.

Dare Ieyasu” (What to do, Ieyasu)

15.4% for the 1st episode, 15.3% for the 2nd episode, 14.8% for the 3rd episode, 13.9% for the 4th episode, and 12.9% for the 5th episode

Kamakuradono no 13-nin

17.3% for the 1st episode, 14.7% for the 2nd episode, 16.2% for the 3rd episode, 15.4% for the 4th episode, 13.4% for the 5th episode

Where does this difference in viewership come from? A drama producer at a commercial broadcaster explained, “It is due to the existence of an anti-janies faction.

NHK is trying hard to attract the next younger generation, the so-called Generation Z, who pay subscription fees. The morning drama series “Soar! (Fuji TV), which starred Ren Meguro (25) of Snow Man and Yutaka Yokoyama (41) of Kanjani Eight, both of whom starred in last year’s hit drama “silent” (Fuji TV), are appearing in this year’s drama. In addition, Yusho Nakajima (29) and Shunsuke Kazama (39) of “Hey! Say! JUMP” were cast in the drama “Ooku” that started in January this year. As a result, it is thought that the original NHK drama fans, who are used to seeing veteran actors, are now allergic to Johnny’s actors.”

NHK’s intentions are said to have had no small influence on the drama “Daihyoin Sukyo” (Occupation of the Great Hospital), in which Sakurai stars.

It’s deja vu. When so many Japanese celebrities are cast here and there, viewers will reject them. It seems that they are getting a little tired of it, saying, ‘Oh, it’s the janitorial staff again …….

It is quite understandable that Johnny’s wants to regain its momentum after the change in the top management and the succession of departures. However, it may be more effective to moderate the exposure.

  • Photographed by Shima Sota

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