Singer-songwriter Shina “Good things will sell in any era” | FRIDAY DIGITAL

Singer-songwriter Shina “Good things will sell in any era”

 A new generation singer who has attracted attention on YouTube and been chosen to sing the theme song of a popular TV drama

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I don’t really think about how to get the buzz going.

Singer-songwriter Nissina (24) has captured the hearts of Generation Z with her fragile yet powerful voice and lyrics. She had been attracting attention on SNS even before her debut, and made her debut with Warner Music in April of last year. Shortly after, she sang the theme song for the TV drama “Omimi ni Mia ni Matteirara” (TV Tokyo) starring Marika Ito. (TV Tokyo), starring Marika Ito.

In August of this year, she also launched a YouTube channel called THE FIRST In August of this year, a video of her singing “Heavy Smoke” on the YouTube channel “THE FIRST TAKE” received more than 2 million views in two weeks, and she continues to make rapid progress. What was it that made her, an ordinary high school girl, start her music career?

Profile: Born in 1998. Her song “Kedamono no Friends” became a hit on TikTok. In 2009, she was selected by Spotify as one of the “10 artists in Japan who are expected to make great strides”. In July of this year, she released her album “1999.

I was in my second year of high school when I had an audition with a friend. I had always wanted to be a singer on TV since I was in elementary school, but that was my first experience singing in front of people and writing songs.

The biggest turning point came four years ago, when he uploaded a video of himself playing on YouTube.

That’s when I was approached by my current manager at ……. Before that, I had never been praised for my singing, and I had even been told at a street performance, ‘Maybe you should quit singing and become a wife. If it weren’t for social networking, I don’t think I would have found the view I have now.
I didn’t say anything to my parents, but I was performing live and streaming videos. When I made my debut, I told them for the first time that I was involved in music activities, and they have been watching over me from a good distance.

She started her music career in an age when social networking is commonplace. She started her music career in an age when social networking sites are the norm.

She says, “Videos are much easier than live performances because you can re-shoot them. Most people pass by a live performance on the street, but if you post a video on the Internet, someone will respond to it. I believe that songs are meant to be heard by someone. Now, I want to do a lot of real live shows. After all, I am most happy to see people’s faces crying or laughing when they hear my songs.

In her songs, resignation and sensitivity toward herself and society coexist. The lyrics of her songs resonate with young people.

For example, I wrote the song “U+” after reading a passage in a book I read in junior high school,” she says. I was reminded of a line from a book I read in junior high school: “Worrying about one’s own identity is in itself a very common and boring thing. I often use conversations with friends and books as inspiration when writing lyrics.

Finally, we asked him about his goals for the future.

I want to make music that will be loved for a long time, regardless of the era. I like Showa-era songs and Heisei J-Pop, and I listen to them often, but I believe that what is essentially good will sell no matter what era it is from. In my private life, I want to go to the beach and I would like to have a …… hippopotamus (laughs).”

Nissina is on the cutting edge of youth culture. Perhaps the youth of her generation can relate to the words of this life-size woman.

Unpublished material from the magazine: NISHINA, singer-songwriter, Next Generation Star Vol. 17
Unpublished Cuttings from the magazine NISHINA, Singer-Songwriter, Next Generation Star Vol. 17

From the September 16, 2022 issue of FRIDAY

  • PHOTO Shinji Hamasaki

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